Copywriter / Content Writer
Duration: 8 months, approx 30 hrs/month
Fully Remote
Rate: $40-50/hr (T4)
We are seeking a skilled Content Writer to create engaging, audience focused content across a variety of digital channels. This role will support the development of news articles, prospective student focused content, evergreen marketing materials, and website copy. The ideal candidate is an exceptional storyteller with strong digital writing expertise, knowledge of SEO and GEO best practices, and the ability to adapt content for different audiences and platforms. Experience within the higher education sector is preferred.
Key Responsibilities:
- Write and edit news articles covering a wide range of organizational initiatives, achievements, events, and topics for broad audiences
- Adapt existing news stories into shorter, prospective student focused articles that highlight relevance, benefits, and opportunities for future students
- Create evergreen content for prospect marketing campaigns based on provided topics and content priorities
- Develop content that is engaging, conversational, scannable, and aligned with brand voice and messaging standards
- Draft, revise, and optimize website content for various departments and business areas across the organization
- Ensure all content follows SEO and GEO best practices to maximize discoverability, engagement, and performance
- Collaborate with stakeholders to gather information, clarify requirements, and meet content objectives
- Edit and proofread content for accuracy, clarity, consistency, and grammar
- Tailor messaging to meet the needs of different audiences while maintaining a cohesive voice and tone
- Manage multiple content projects and deadlines in a fast paced environment
Qualifications:
- Proven experience writing digital content, including articles, news stories, blogs, and website content
- Strong understanding of SEO and GEO content optimization principles
- Excellent writing, editing, proofreading, and content strategy skills
- Ability to translate complex information into clear and engaging content
- Experience creating audience specific content across different stages of the user journey
- Strong organizational skills with the ability to manage multiple priorities simultaneously
- Experience working within higher education is preferred
- Familiarity with content management systems and web publishing best practices is an asset
- Bachelor's degree in Communications, Journalism, English, Marketing, or a related field is preferred.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
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