Copywriter & AI Content Systems Designer

About Branch Branch is on a mission to make insurance more accessible, so more people can be covered. We innovate using data, tech, and automation to simplify insurance from start to finish. We eliminated inaccurate quotes in favor of real prices, created a better way to bundle, and cut unnecessary costs in the traditional insurance process. Then we pass those savings along to our members. Basically, we are doing insurance the way it was meant to be. But we did not just create the insurance we have always wanted, we also created the company we have always wanted to work for. As we redefine insurance, we also want to redefine what it means to work in insurance. Find out for yourself. Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment visa at this time. Branch is remote first, with most Branchers choosing to work from home. Our headquarters are located in Columbus, Ohio, where we come together from time to time to build relationships and connect with each other in real life. We also have office space in Columbia and Concordia, Missouri as well as Forreston, Illinois. Once a year, the entire company gathers for "BranchFest", a highlight of the year for many Branchers. About the Role We are looking for a copywriter who thinks like a systems builder. The center of this job is building and tuning the AI-powered systems that produce great copy at scale, so the team makes more, faster, without sacrificing quality. You will still write, and your taste and editorial judgment are essential, but the bigger part of the job is teaching the AI to write the way Branch writes. Think of it as leading a team of writers you build yourself. You design the prompts, encode the brand voice, set the guardrails, and keep improving the system until the output is right. This is production and systems work, not high-concept campaign creative. The day to day is member emails, product copy, social, B2B materials, and web, produced on brand and at volume. If your passion is chasing big-idea brand campaigns, this is not the seat. If you light up at building a clean, scalable content engine, it is. This is not a role for someone who uses AI as a shortcut. It is a role for someone who understands that the quality of the output depends on the quality of the system behind it. What You'll Do AI Systems & Prompt Engineering Build, maintain, and continuously improve AI-powered copy workflows that scale the team's output without sacrificing quality. Develop and refine prompt libraries, brand voice guidelines, and training inputs that teach AI tools to write the way Branch writes. Own the QA process for AI-generated copy: reviewing outputs, identifying gaps, and retraining systems when quality slips. Stay current on AI tooling and bring a point of view on what is worth adopting and what is not. Writing & Content Write clear, on-brand copy across all formats: emails, direct mail, out-of-home advertising, B2B pitch materials, social posts, web pages, product tooltips, video scripts, long-form content, and more. Bring the brand voice to life consistently across every touchpoint and audience. Work within regulatory constraints without letting them get in the way of good writing. Collaboration & Process Work closely with designers, content strategists, and marketers to deliver copy that is right for the format, the channel, and the audience. Contribute to building a scalable creative operation, one where AI handles volume and humans handle judgment. What We're Looking For Demonstrated fluency building with AI writing tools, not just using them. You have built systems: prompt libraries, custom GPTs, brand-voice setups, or automated workflows. You can show or describe what you built and how you made it write the way you wanted. This is the core of the role. A point of view on AI tooling. You stay current and can say what is worth adopting and what is hype. Strong editorial instincts. You know what good copy looks like and can articulate why something is not working. 2 to 4 years of copywriting experience. A traditional portfolio is welcome, and so is a body of AI systems work: prompts, custom GPTs, and workflows count as much as published copy here. Comfort working across multiple brands, formats, and audiences simultaneously. Curiosity and a bias toward figuring things out. This role will require building things that do not exist yet. Excellent grammar, editing, and proofreading skills. Ability to adapt to feedback and edit copy to meet stakeholder expectations. Bachelor's degree in English, Journalism, Marketing, or a related field. Experience with Figma is a plus, but not required. Experience in insurance, fintech, or a regulated industry is a plus but not required. Why join us at Branch? We are all about getting back to getting each other's back, and that means Branchers, too. So we provide benefits that let you work and live to your fullest. Above-market salary. Branch is a data-driven company, so we do the math on salaries, too. If you get an offer from Branch, you can expect compensation that hits above the mark. Pay equity and transparency. Our pay is not just market-driven, it is equitable. We let experience and performance drive your success, never your gender, race, orientation, or beliefs. Remote-first (with perks). Work from where you are most comfortable. We will take care of your work from home set-up and monthly internet. We also have a Columbus headquarters if you would like to join us in an office. Flexible YouTime. We do not just let you control your own time off. We actually encourage you to use it. After your first year at Branch, we will give you $1000 toward your next vacation. Employee stock options. You are not just an employee. If you are full-time, you are also a part-owner. You will have stock options so you can invest in the company you are helping to grow. Medical, vision, dental. Get all the coverage you need for a healthy, happy life. 401k and contribution matching. Invest in your future. Branch helps you get to retirement on time with a portion of your contributions matched each month. What to expect In light of recent hiring scams across the United States, here is what the process will look like with Branch (so you know it is us): Please apply to open positions directly through our site. If you do not see it here, then it should not exist on another job board. If you are ever unsure about the legitimacy of a Branch job posting found on another site, please check the listings here to verify. If you are selected to move onto the next phase of the hiring process, a member of our Branch talent team will reach out to you directly from the email domain @ ourbranch.com to guide you through our process. The process will include a number of interviews, which will all happen either over the phone or on video calls. We will never ask for personal payment or require you to purchase equipment during our interview process. Always be sure to protect your personal information. Equal Employment Opportunity Employer At Branch, we are deeply committed to community. Branch is an Equal Employment Opportunity employer. All qualified applicants and/or employees will receive consideration for employment without regard to the individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Use of AI in Our Hiring Process We use artificial intelligence to support our recruiters and hiring managers. AI helps us analyze applications and surface signals against the role's requirements. AI does not make hiring decisions. Every application flagged by AI is reviewed by a human recruiter, and every hiring decision is made by a person. By submitting your application, you acknowledge that AI tools may be used to support the review of your materials. To request an alternative review process or a reasonable accommodation, contact [email protected]."