Country Manager

*MUST HAVE: Minimum 3 years of experience within the B2C online

gaming industry in New Zealand*

Position: Country Manager

Location:Remote, New Zealand

Employment type: Full-time

Salary: Open to discussion

DUTIES AND RESPONSIBILITIES:

● Develop and execute strategic plans focused on brand

building, customer acquisition, and market growth across

New Zealand

● Lead and manage multi-channel marketing initiatives

including TV, radio, sponsorships, print, out-of-home

advertising, PR, digital marketing, affiliates, and CRM

activities

● Adapt global brand strategies, campaigns, and messaging to

align with the New Zealand market and local audience

preferences

● Oversee performance-based marketing channels in

collaboration with internal teams and external agencies

● Build and maintain strong relationships with local media

agencies, creative partners, production agencies, and media

owners

● Manage agency selection processes, commercial

negotiations, and external partnerships

● Take ownership of annual marketing plans, budgets, targets,

and overall market performance

● Develop local brand assets, creative campaigns, and

communication strategies to strengthen market presence

and customer engagement

● Analyse campaign performance, ROI, CPA, and acquisition

metrics to optimise future marketing initiatives

● Ensure all marketing activities and communication channels

comply with local gambling regulations and industry

standards

● Act as the voice of the customer by identifying market

opportunities, improving acquisition and retention strategies,

and driving commercial performance across all channels.

REQUIREMENTS:

● Minimum 5 years of experience in a senior marketing or

commercial leadership role within a high-volume

transactional industry

● Minimum 3 years of experience within the B2C online

gaming industry in New Zealand

● Proven track record of successfully launching brands and

driving rapid business growth within the New Zealand market

● Strong understanding of the New Zealand advertising,

media, and marketing landscape

● Experience managing relationships with media agencies,

media owners, creative agencies, and production partners

● Hands-on experience managing significant above-the-line

marketing budgets and end-to-end campaign delivery

● Strong expertise in campaign planning, forecasting, tracking,

reporting, performance analysis, and optimisation

● Experience leading and developing teams, including

recruitment, training, mentoring, and performance

management

● Strong commercial awareness with a data-driven and

results-oriented mindset

● Excellent communication, stakeholder management, and

negotiation skills

● Ability to work autonomously while collaborating effectively

with cross-functional international teams

● Strong understanding of compliance requirements and

responsible advertising practices within regulated industries.

OFFER:

● Opportunity to lead and shape a strategically important

market within a rapidly growing international organisation

● High level of ownership and autonomy with the ability to

make a direct business impact

● Exposure to large-scale brand development and acquisition

marketing initiatives

● Collaborative and fast-paced international work environment

● Professional growth and leadership development

opportunities

● Dynamic culture focused on innovation, growth, and

performance excellence.