Country Marketing Lead Mexico

We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico. What you will do: Hold responsibility for Passengers Acquisition and Retention KPIs Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix Hold country marketing budget processes Generate hypotheses and execute tests to drive growth hacking initiatives Lead Brand positioning in line with local insights and global brand guidelines Oversee the creation of effective and culturally relevant creatives for all marketing channels Identify and nurture partnerships that align with marketing objectives Perform market and audience research What we expect from you: 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills Experience working with a mobile product, preferably in the ride-hailing or similar tech industry Proven track record of effectively delivering multiple marketing projects in a fast-paced environment Hands-on project management experience, including agency management and direct involvement in tasks when needed Ability to develop market insights and marketing strategy, and analyze campaign effectiveness Strong data and analytical skills English and Spanish on a fluent level Job Benefits: Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Please note: final benefits may vary by location — country-specific benefits will be added to the offers later.