Creative Asset Coordinator

Creative Asset Coordinator Creative Operations, Research & AI Production | Remote About the Role We’re looking for a highly organized, resourceful, and AI-savvy Creative Asset Coordinator to help keep our creative process moving from research → brief → production → launch → results . This is a hybrid creative operations, research, and production role. You’ll help organize creative workflows, research competitors and funnels, identify creative testing opportunities, support briefs, produce and adapt creative assets, and use AI tools to accelerate production and iteration. You don’t need to be a senior designer. We’re looking for someone with strong creative judgment, excellent organizational skills, curiosity, and hands-on production ability who understands what makes creative effective in a performance marketing environment. You’ll work closely with creative strategists, marketers, CRO specialists, developers, media buyers, and other team members to ensure creative ideas move efficiently from research and strategy through production, testing, and learning. What You’ll Do Creative Research & Testing Research competitors, brands, funnels, advertisements, landing pages, product pages, and creative trends to identify opportunities. Analyze existing creative to identify patterns, gaps, winning concepts, and opportunities for testing. Research hooks, visual styles, offers, messaging, formats, and creative angles across relevant channels. Turn research and observations into clear, actionable creative testing ideas. Support creative strategists with concept development and creative testing roadmaps. Track what has been tested, what worked, what didn’t, and what should be tested next. Document creative learnings and help carry insights into future campaigns. Creative Operations & Workflow Help manage the creative process from research → brief → production → launch → results . Organize and prioritize creative requests based on deadlines, campaign priorities, and business needs. Maintain creative testing trackers, research databases, briefs, and project documentation using Notion and other workflow tools . Keep creative references, production files, final assets, and testing results organized and accessible. Coordinate creative projects between strategists, designers, media buyers, CRO teams, developers, and marketers. Monitor project status, deadlines, outstanding deliverables, and launch requirements. Identify bottlenecks and recommend ways to make creative production and testing faster and more efficient. AI-Assisted Creative Production Use AI tools as part of the everyday creative research, ideation, and production workflow. Generate, iterate, refine, composite, and adapt visual concepts using AI. Work with reference images, product imagery, competitor creative, and creative direction to develop new concepts. Use tools such as ChatGPT, Midjourney, Adobe Firefly , and other emerging AI creative platforms. Explore multiple creative directions, visual treatments, concepts, and variations quickly. Combine AI-generated elements with traditional design tools to create polished, production-ready assets. Identify opportunities to use AI to increase creative output and reduce production time. Stay current with emerging AI creative tools and identify practical applications for the team. Creative Production & Design Support Create and adapt static creative for Meta, Google, TikTok, Display , and other digital channels. Support the production of landing page graphics, product visuals, promotional assets, email graphics, and other marketing materials. Create and modify product imagery, lifestyle visuals, advertising concepts, and e-commerce assets. Resize and adapt creative across platforms, placements, and formats. Make production-ready edits using Photoshop, Figma, Canva , or similar tools. Support creative strategists and designers with asset preparation, iteration, and production. Maintain visual consistency while adapting creative for different channels and testing requirements. Creative Judgment & Performance Mindset Understand the difference between polished traditional advertising and native, performance-oriented creative . Evaluate creative based on more than aesthetics—considering attention, messaging, relevance, and potential to drive action. Use performance insights and testing results to inform future creative decisions. Help establish a feedback loop between creative production, testing, and performance . Develop a strong understanding of what makes creative effective in a DTC and e-commerce environment. Asset Management Build and maintain a clean, searchable creative asset library. Organize images, videos, source files, references, and final assets using consistent naming and folder structures. Maintain version control and minimize duplicate or outdated assets. Ensure team members can quickly locate the assets and references they need. Prepare and package creative assets for media buyers, developers, CRO teams, strategists, and marketing campaigns. What We’re Looking For 2+ years of experience in creative operations, creative production, graphic design, content production, marketing, e-commerce, or a related field. Strong organizational skills and the ability to manage multiple projects, requests, and deadlines. Strong proficiency with Notion or similar project/workflow management tools . Experience maintaining creative testing trackers, research databases, briefs, or project documentation. Hands-on experience using AI-powered creative tools for research, ideation, production, iteration, or adaptation. Working knowledge of Photoshop, Figma, Canva , or similar design tools. Strong visual judgment and understanding of layout, typography, composition, hierarchy, and visual communication. Ability to research competitors, funnels, advertisements, landing pages, and creative trends and turn findings into actionable ideas. Understanding of performance/native creative and how it differs from traditional brand advertising. Highly organized, detail-oriented, proactive, and resourceful. Strong communication and collaboration skills. Comfortable working independently in a fast-paced, remote environment. Results-oriented mindset with an interest in understanding what was tested, what worked, what didn’t, and why . Experience with DTC, e-commerce, health/wellness, consumer products, or performance marketing brands is strongly preferred. Nice to Have Experience supporting creative testing for Meta, Google, TikTok , or other paid media channels. Experience conducting competitor, funnel, or advertising research. Experience working with creative strategists, performance marketers, CRO teams, or media buyers. Experience with creative project management or digital asset management (DAM) systems. Experience creating or adapting AI-generated product photography, lifestyle imagery, advertising concepts, or social creative. Experience with e-commerce product imagery, Amazon listings , or marketplace creative. Experience supporting landing page or website creative. Understanding of conversion-focused design and creative testing. Familiarity with performance metrics such as CTR, CVR, CPA, ROAS, engagement, and conversion rate . Experience documenting creative learnings and using performance data to inform future tests. What Success Looks Like Success in this role means: Creative projects move efficiently from research → brief → production → launch → results . Research is consistently translated into useful creative testing ideas. Creative testing workflows are organized, documented, and easy for the team to follow. AI is used strategically to increase creative output, speed, and iteration without sacrificing quality. Creative assets are produced and adapted quickly enough to support ongoing testing. The team always knows what has been tested, what is currently in production, and what should be tested next. Creative learnings and performance insights are captured and carried into future concepts. The creative asset library remains clean, organized, searchable, and easy to use. You continuously identify opportunities to make the creative research, production, testing, and learning process faster and more effective. Why Join Us? Work with fast-growing consumer and e-commerce brands . Help build and improve creative systems that support performance and growth. Work at the intersection of creative strategy, AI, research, and performance marketing . Collaborate with experienced strategists, marketers, designers, CRO specialists, and growth teams. Work remotely with an international team. Have the opportunity to experiment with emerging AI tools and creative technologies. Make a direct impact on how quickly and effectively creative ideas move from concept to market. How to Apply Please submit your resume/CV and portfolio showcasing relevant creative, e-commerce, advertising, AI-assisted production, or creative operations work. Your portfolio does not need to demonstrate advanced graphic design. We’re particularly interested in seeing examples that demonstrate: Creative research or competitor analysis Performance or advertising creative E-commerce or DTC creative AI-assisted creative production Creative testing or iteration Landing page or product creative Creative organization or workflow systems Examples of how research or performance insights influenced creative decisions Please also include a brief note describing your experience with AI creative tools and how you currently use AI in your creative workflow. We’re looking for someone who is creative, curious, highly organized, resourceful, and excited to help build a faster and smarter creative process.