Creative Director

```html Creative Director Location: Nashville, TN, 37201 Reports To: VP, Client Strategy & Operations Department: Creative Employment Type: Full-Time Role Type: Functional Leader Position Overview Divergent Growth is seeking a Creative Director to own the creative direction, visual identity, brand consistency, and overall creative quality of both Divergent Growth’s agency brand and our client work. This is a hands-on creative leadership role. The Creative Director is responsible for ensuring Divergent itself is presented as a sophisticated, modern, and differentiated digital agency while simultaneously establishing and maintaining a high creative standard across every client brand. The Creative Director will establish visual direction while remaining actively involved in the design and production of high-quality creative across digital, print, social, web, sales collateral, and new-business materials. The ideal candidate combines exceptional design execution with strong creative judgment, brand thinking, and ownership. This person can take a business objective or creative brief, develop a compelling visual approach, and carry that work through execution without requiring significant oversight. The Creative Director will work closely with Client Strategy & Operations, Paid Media, SEO & AEO, Front-End Development, and Social Media to ensure creative is not only visually strong but also supports the larger marketing and business objective. Key Responsibilities Agency Brand & Visual Identity Establish and maintain Divergent’s visual identity and creative standards. Ensure the agency presents a sophisticated, modern, and differentiated brand across every touchpoint. Maintain and evolve agency brand guidelines. Own the visual direction of the Divergent website. Develop agency marketing and promotional materials. Create and maintain agency presentation templates. Develop new-business pitch decks and sales materials in partnership with leadership. Create case studies and portfolio materials. Support agency social media and thought-leadership creative. Develop branded materials for events, meetings, and presentations. Maintain organized agency brand assets and templates. Ensure internal and external materials consistently reflect Divergent’s positioning and standards. Continually evaluate how Divergent presents itself in the marketplace and identify opportunities to strengthen the agency brand. Client Creative Direction Establish creative concepts and visual direction for client campaigns and projects. Translate marketing strategies and business objectives into compelling visual communication. Develop creative concepts for digital and traditional marketing initiatives. Establish visual hierarchy, design systems, and creative standards. Ensure creative is appropriate for the intended audience, channel, and objective. Present and explain creative recommendations internally and to clients when appropriate. Continuously elevate the overall quality of Divergent’s client work. Identify opportunities to strengthen or modernize client brands. Hands-On Design & Production The Creative Director is expected to remain actively involved in design and production. Design and produce: Digital advertising Paid-media creative Social-media graphics Website concepts and graphics Landing-page creative Email creative Brochures, one-pagers, trifolds, rack cards, flyers Presentations and pitch decks Sales collateral and case studies Event materials and signage Brand materials and agency marketing materials Other digital and print marketing assets The Creative Director should be comfortable moving seamlessly between high-level concept development and detailed production work. Brand Management Own and protect the integrity of both the Divergent agency brand and assigned client brands. Maintain and interpret brand standards. Ensure consistency across digital and traditional channels. Develop visual systems when existing brand guidelines are limited. Support brand refreshes and rebranding initiatives. Develop and maintain scalable templates. Maintain organized brand assets. Ensure client-facing work feels intentional, polished, and consistent. Ensure Divergent’s own brand remains contemporary and differentiated. Identify inconsistencies and proactively correct them. New Business & Agency Growth Partner with the CEO and VP, Client Strategy & Operations to ensure Divergent presents itself at the highest possible level during new-business opportunities. Design new-business presentations and pitch decks. Develop visual concepts for prospective-client recommendations. Create and maintain case studies. Maintain agency credentials and capabilities materials. Develop visual materials for growth audits and strategic presentations. Ensure proposals and presentations reflect Divergent’s brand standards. Help visually communicate complex strategies and ideas. Support development of agency marketing campaigns. Digital & Performance Creative Partner with the Director, Paid Media to develop creative designed to support measurable campaign performance. Develop paid-search display and paid-social creative. Produce multiple creative variations for testing. Adapt creative based on audience and channel. Support A/B testing. Respond to performance insights with new creative concepts. Develop landing-page visual concepts. Balance brand standards with conversion objectives. Creative should not exist solely to look good. It should support the intended marketing and business outcome. Social Media Creative Partner with the Social Media Coordinator to maintain a strong and consistent visual presence across both Divergent’s agency channels and client social channels. Develop social-media templates and visual systems. Design campaign and evergreen social content. Adapt creative for platform-specific requirements. Support short-form video and motion content where appropriate. Maintain brand consistency across social channels. Help identify creative opportunities based on trends and content performance. Develop agency social creative that supports Divergent’s positioning and thought leadership. Creative owns visual quality and direction. Social Media owns day-to-day channel execution and publishing. Website & Digital Experience Collaboration Partner with the Director, Front-End Development on Divergent and client website and landing-page projects. Develop website visual concepts. Establish visual hierarchy. Design page layouts and key user experiences. Create web graphics and supporting assets. Consider responsive behavior during the design process. Provide organized, development-ready creative. Review implemented pages for visual consistency with approved designs. Maintain the visual quality of Divergent’s own website. Creative owns visual direction. Front-End Development owns technical implementation. SEO & AEO Collaboration Partner with the Director, SEO & AEO to ensure search-driven content is presented in a compelling and user-friendly way. Develop visual treatments for long-form content. Create supporting graphics and visual storytelling elements. Improve readability and hierarchy. Support infographics and data visualization. Ensure search-focused pages maintain strong brand and design standards. Support agency thought-leadership content intended to build Divergent’s own search and AI visibility. Print & Collateral Own the design and production quality of agency and client print materials including brochures, trifolds, one-pagers, rack cards, flyers, business cards, sales materials, event collateral, signage, direct-mail pieces, agency credentials, and promotional materials. Prepare print-ready files following vendor specifications. Maintain editable source files. Produce location or representative variations. Review proofs when appropriate. Ensure final files meet professional production standards. Creative Quality Assurance The Creative Director serves as the final owner of creative quality for Divergent Digital and its client work. Before creative work reaches a client, prospect, production vendor, or the public, ensure: Branding is correct. Typography is consistent. Imagery is appropriate. Visual hierarchy is strong. Spacing and alignment meet professional standards. Supplied copy has been placed accurately. Digital and print specifications are correct. Final files are properly prepared. Creative supports the original objective. The work meets Divergent’s overall creative standard. Attention to detail is a core expectation of this role. Client Communication Participate directly in client conversations to gather creative requirements, understand business and marketing objectives, present creative concepts, explain design recommendations, receive and interpret feedback, clarify revision requests, and communicate timelines or creative limitations. Confidently explain and defend strong creative decisions while responding professionally and efficiently to appropriate client feedback. The VP, Client Strategy & Operations remains responsible for the overall client relationship. Workflow & Project Ownership Maintain visibility into active creative assignments. Understand deadlines and priorities. Establish realistic completion dates. Communicate blockers before deadlines are affected. Maintain organized working and final files. Manage revisions efficiently. Balance agency and client priorities. Identify capacity concerns early. Complete work without requiring repeated follow-up. Maintain reusable templates and creative systems that increase efficiency. AI & Creative Technology Actively evaluate how emerging technology can improve both creative quality and production efficiency. Use appropriate AI tools to improve creative exploration and production. Identify opportunities to accelerate repetitive production work. Evaluate emerging design and creative technologies. Use AI responsibly to support ideation, image development, and production workflows. Identify opportunities to improve the agency’s creative capabilities through technology. Maintain high creative standards regardless of the tools used to produce the work. AI should increase the capacity and quality of the creative function—not lower creative standards. Ownership & Accountability The Creative Director owns the visual identity and creative standard of Divergent Digital and its client work, including but not limited to: Divergent’s agency brand and visual identity Divergent’s website and digital presence Divergent sales and new-business materials Agency presentations and pitch decks