Creative Lead - US

Creative Lead - US Bring TRIP’s global brand to life for the US, shaping culturally relevant campaigns, retail moments and standout creative while staying hands-on from idea to execution. Role: Creative Lead Reports to: Senior Global Creative Lead Department: Brand / Creative Location: US Remote ABOUT TRIP TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online. Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement! About the role: TRIP is building a global brand, with the US at the heart of our growth. We're looking for a hands-on Creative Lead to help bring the TRIP brand to life for US consumers. Working closely with our Senior Global Creative Lead, Head of Brand and wider global Brand & Creative team, you'll be responsible for translating TRIP's global creative direction into culturally relevant, high-impact work for the US market. This is not a traditional Creative Lead role where you'll be managing a large team or delegating the execution. You'll be in the work. You'll move comfortably between developing an idea, building a campaign deck, designing an asset, adapting global creative for the US market, briefing a production partner or giving direction on a shoot. We're looking for someone with a strong design foundation who has developed into a broader creative thinker, potentially someone who has progressed from Designer to Senior Designer or Art Director and is ready to take on greater creative ownership. You'll have creative freedom to bring a strong US cultural lens to the work, while operating as part of one global creative team rather than building a separate US creative identity. WHAT YOU'LL DO Bring TRIP to life in the US Translate and roll out global TRIP campaigns for US consumers, ensuring the work feels culturally relevant and locally powerful Develop US-specific creative ideas and executions across campaigns, OOH, activations, social, digital and retail Bring a strong understanding of US culture, trends and consumers to the wider global creative conversation Partner closely with US Marketing, Growth, Sales and E-commerce teams to turn commercial objectives into standout creative Identify opportunities for TRIP to create culturally relevant moments that generate attention and conversation Design & create Remain highly hands-on, personally developing concepts, decks, designs and assets Jump into execution when required rather than relying solely on internal designers or external resource Take global campaign creative and adapt it intelligently for US channels, retailers and consumers Maintain a consistently high bar for visual craft across everything TRIP produces Use Adobe Creative Suite confidently across day-to-day creative work Use AI tools to accelerate ideation, concept development, asset adaptation and retouching where appropriate Shopper, retail & packaging Create standout work across US retail, shopper and e-commerce touchpoints Develop creative for POS, Amazon, retail media and key retail partners Support packaging adaptations and US product launches where needed Understand how TRIP needs to show up differently across brand and point-of-purchase environments OOH, activations & production Help bring TRIP into the physical world through OOH, experiential, events and cultural activations Work with creative, production, experiential, OOH and other specialist partners across the US Build and maintain a strong network of trusted US suppliers and creative partners Attend shoots, press days, activations and production days when required Be comfortable travelling occasionally Work as one global creative team Work closely with the Senior Global Creative Lead, Head of Brand and wider UK and US teams Participate in global brand and creative meetings, including some meetings scheduled around UK working hours Bring a strong US perspective while remaining consistent with TRIP's global brand direction Give clear creative recommendations while remaining open, collaborative and comfortable responding to feedback Work effectively in an environment where our founders remain closely involved in the creative development of the brand ABOUT YOU We're looking for someone who's first and foremost a brilliant creative and designer. You might currently be a Senior Designer, Senior Brand Designer, Art Director or hands-on Creative Lead and be looking for an opportunity to take on broader ownership of a fast-growing consumer brand. You'll ideally bring: A strong design background and an outstanding portfolio demonstrating excellent visual craft Experience working within consumer brands such as beauty, wellness, lifestyle, fashion, food, drinks, FMCG or DTC Experience developing and executing integrated brand campaigns The ability to move seamlessly between concept development and hands-on execution Strong experience across several of retail, shopper, OOH, experiential, social, digital or packaging A strong understanding of US consumers, culture and the wider creative landscape Excellent creative judgement and a genuine instinct for what feels culturally relevant Experience collaborating with external agencies, freelancers, production companies and specialist suppliers An existing network within the US creative and production community, or the ability to build one quickly Strong Adobe Creative Suite capability An appetite for using AI tools to make creative development faster and smarter The ability to work autonomously in a fast-moving, remote environment The confidence to put forward a strong creative point of view without ego, you're passionate about the work but not precious about your ideas The ability to work collaboratively across UK and US teams and accommodate some UK-time-zone meetings Flexibility to travel occasionally for shoots, press days and activations Experience working with beauty, wellness or culturally relevant lifestyle brands would be a strong plus. Above all, we're looking for someone who wants to make the work, not just direct it. PORTFOLIO: Please include a link to your portfolio or website with your application. We'd particularly love to see examples that demonstrate both your creative thinking and hands-on design craft, rather than finished work alone. THE PACKAGE The base salary range for this position is $95,000 - $110,000. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. We offer a Comprehensive Benefits Plan that includes the following: Medical, Dental & Vision Insurance Paid-Time-Off Program Mindfulness support with Calm App membership and Employee Advisory Resources 401k Life Insurance Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service A range of voluntary benefits The Hiring Process: Recruiter Screening (Video Call) Hiring Manager Interview (Video Call) Task Stage interview/presentation (Video Call) Behavioural & Competency online assessment Department Brand Locations Remote - USA Remote status Fully Remote Remote - USA Our Mission ✨ At TRIP we believe that mental health is intrinsic to good health That's why we create connections through positive conversations around mental health for our worldwide community We craft authentically functional products that deliver calm & look, taste and feel exceptional We ensure that we positively impact people and the planet, whilst achieving our mission