Creative Strategist

Creative Strategist

Function: Creative Strategy | Performance Creative | Data-Driven Optimisation

Responsibility: Lead creative strategy across a portfolio of high-growth brands, driving measurable performance improvements through data-backed creative systems and strategic

Reports to: Head of Creative Performance

Location: Remote-first

Compensation: £45,000 to £54,000.

Overview:

We’re building something different at Launch With Us. Our focus is simple: driving real, measurable impact for brands on a high-growth journey-from £1–2M in revenue to £5M, £6M, £7M and beyond. This means having a direct influence on how the brands we represent operate, not just their ad accounts. We’re trusted by founders to shape outcomes, and success here is measured by results, not activity.

We manage over £10M in paid media across Meta and TikTok for brands like Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy. Our approach is a strong blend of data-led media buying and creative that actually converts, and we’re now building out the team to take things to the next level.

As part of one of the UK’s leading independent agency groups, we operate with speed, autonomy, and a high level of ownership. There’s no red tap-just fast decision-making and the ability to move quickly. We’re also deeply AI-forward in how we think and operate, constantly evolving how we drive performance and efficiency for our brands.

Progression here isn’t tied to time served-it’s driven by impact. If you’re delivering exceptional results, you’ll be recognised and advanced quickly. This is a place for people who want to take ownership, move fast, and play a meaningful role in scaling brands.

The Role:

We're looking for a talented Creative Strategist to join our team, turning performance data, consumer insight, and commercial objectives into creative that drives measurable growth.

This is a hands-on role focused on developing high-performing creative concepts and executing testing plans across our portfolio of high-growth brands. You'll work closely with account leads, media buyers, editors, and designers to bring performance creative to life. You'll be responsible for developing winning creative concepts and executing the testing and briefing processes that help brands scale.

If you're looking for an opportunity to sharpen your craft, work across ambitious brands, and grow your career in performance creative, this is that opportunity.

Requirements:

Creative Strategy Execution

• Support creative strategy across a portfolio of client accounts, working closely with the senior strategic lead.
• Contribute to creative testing frameworks and experimentation roadmaps aligned to client growth objectives.
• Help prepare for strategic planning sessions and creative reviews with clients and internal stakeholders.
• Translate performance data, customer insights, and market intelligence into creative briefs and concepts.
• Identify opportunities for new creative angles, messaging, offers, and positioning.

Creative Development & Performance

• Develop performance-driven creative for Meta, TikTok, and emerging platforms.
• Analyse creative performance data and turn insights into clear recommendations and testing plans.
• Handle ideation, scripting, briefing, and development of UGC, creator content, and design assets.
• Work within established creative frameworks to maintain efficiency, quality, and performance.
• Ensure creative output is strategically aligned and performance-led.

Collaboration

• Work closely with editors, designers, creators, and production partners, providing clear creative direction.
• Prepare creative briefs for production, ensuring clarity and consistency.
• Support account leads with insights that improve client retention and account performance.
• Communicate proactively, flagging opportunities and risks as they arise.

Innovation & Process

• Stay on top of platform trends, consumer behaviour shifts, competitive activity, and emerging creative formats.
• Use AI, automation, and modern creative workflows to improve output quality and efficiency.
• Follow and help refine internal creative processes and frameworks.
• Share learnings and performance insights with the wider team.

What Success Looks Like (First 6 Months):

• You've become a reliable creative strategist across a portfolio of accounts.
• Your creative testing consistently generates measurable improvements in account performance.
• You work efficiently within established creative frameworks.
• Your work contributes to client retention, account growth, and media performance outcomes.
• Internal teams trust your execution and creative judgment.

You'll Thrive Here If You Have:

• 2+ years' experience in creative strategy, performance marketing, paid social, or a related discipline.
• Experience developing high-performing creative for Meta, TikTok, and other performance channels.
• Good analytical skills with the ability to connect creative decisions to performance outcomes.
• Commercial awareness and an understanding of what drives profitable growth for DTC and e-commerce brands.
• Solid presentation and stakeholder communication skills.
• An understanding of consumer psychology, behavioural drivers, and conversion principles.
• A proactive mindset with a desire to continuously improve your work.
• An interest in innovation, AI, and the future of performance creative.

Benefits:

• Remote working with access to premium central London co-working facilities.
• Comprehensive time off: 26 days annual leave plus birthday holiday.
• Private pension scheme with company contributions.
• Performance-based rewards: Monthly team incentives and annual Christmas bonus.
• Recognition programme: Kudos system for dining, shopping, and lifestyle rewards.
• Structured career progression with transparent advancement criteria and annual reviews.
• Access to industry-leading tools, training, and AI-powered workflows.

We're looking for a Creative Strategist who's ready to execute great creative, learn fast, and grow their skills within an ambitious agency.