Creative Strategist

We are looking for a Creative Strategist to help scale digital products across multiple markets.

PMC is a team that builds and grows digital products (online programs, apps, memberships) in areas such as psychology, parenting, health, astrology, and AI. We operate across multiple international markets and continuously launch new products and marketing campaigns.

We are looking for someone who can take ownership of creative strategy and help us find winning messages, angles, and concepts that drive performance.

What you will do

• develop creative strategies and advertising angles

• research competitors and analyze winning creatives

• identify customer insights and new messaging opportunities

• prepare creative briefs for designers and video editors

• collaborate closely with media buyers to improve performance

• analyze test results and iterate on winning concepts

• leverage AI tools to increase creative output and testing speed

• continuously explore new creative formats and ideas

Requirements

• proven experience as a Creative Strategist or similar role

• experience with digital products (apps, subscriptions, online programs)

• experience with Meta advertising (TikTok is a plus)

• strong understanding of direct-response marketing

• ability to identify winning hooks, angles, and customer psychology

• experience managing high-volume creative testing

• familiarity with AI tools for creative production is a plus

• startup mindset — speed and results over perfection

What we offer

• contract-based collaboration

• 40 hours per week

• 100% remote