Creative Strategist

Creative Strategist Everlab is pioneering the next era of healthcare proactive, personalised, and, most importantly, accessible to all. Apply to Everlab We usually respond within a week About the role: As a Creative Strategist, you'll own the full creative loop, from insight to brief to live asset to learnings, for Everlab's paid social channels, primarily Meta. You make ads that convert. You think like a media buyer, write like a copywriter, brief like a creative director, and iterate like a scientist. This role sits inside our Growth function, reporting into the Growth team. We move quickly, operate with high ownership, and expect every person to think in outcomes, not activities. We are an AI-first team. Every person in Growth is expected to use AI tools to work faster, experiment more, and produce higher quality output. This is a full-time, hybrid role based in Sydney with 1 to 2 days per week in our Surry Hills office. Responsibilities and scope: End-to-end creative strategy for Meta: Own creative across Facebook and Instagram including static, carousel, video, UGC, and VSL formats. Creative testing framework: Build and run a structured testing programme covering hooks, formats, angles and CTAs, with clear hypotheses and readable results. Creative briefing: Write tight, directional, outcome-linked briefs for internal designers and external production partners. Asset pipeline: Ensure we always have 10 to 15 fresh concepts in testing at any given time. Performance analysis: Run weekly reads of CTR, hook rate, hold rate, thumb-stop and CPA, feeding insights directly into next-cycle briefs. Cross-squad collaboration: Work closely with the Performance squad on audience segmentation and campaign structure so creative and targeting are built together. Stay ahead of the meta: Track what's working in DTC health, longevity, and B2C wellness both locally and globally. AI-powered iteration: Use AI to write and iterate copy variants at scale so every test cycle has real breadth across angles, not just two or three options. What we are looking for: Experience: 3 to 6 years in a creative strategy, performance creative, or DTC advertising role. You've owned creative output that's been measured against revenue, not just engagement. Deep Meta platform fluency: You understand why the algorithm rewards certain creative structures and can build for it. Production experience: You're comfortable briefing and managing UGC talent, video editors, and designers. Data confidence: You pull your own Meta Ads Manager reports, build simple dashboards, and form a view. You don't wait for an analyst. Bias to action: You don't wait for a brief. You bring creative angles unprompted, grounded in what the data is telling you. You can write a killer hook in 10 minutes and turn it into a test video on your phone in an hour. Structured thinker: Your creative library is versioned, tagged, and easy to learn from. You treat the ads account like a product. Always live, always iterating. (Nice to have) Health, wellness, or subscription B2C category experience: You've worked in regulated or considered-purchase categories before. (Nice to have) Video editing or motion skills: Hands-on experience with CapCut, Premiere, or After Effects. Working at Everlab: Do work that matters: We're building the future of preventive health. Use your skills to prevent disease, improve access to personalised care, and reduce pressure on the health system. Work-life flexibility: Hybrid working with 1 to 2 days in the office, plus flexibility to manage life beyond the 9 to 5 when it matters. Experience Everlab as a customer: Full access to the Everlab health program, provided after successfully passing probation. Share in our success: Employee Share Option Plan included as part of your total remuneration. We grow together. People you'll love working with: A welcoming, mission-driven team of smart, thoughtful people doing meaningful work. Department Marketing Role Creative Strategist Locations Melbourne, Sydney Remote status Hybrid About Everlab Everlab is building the health platform of the future. We exist to deliver personalised, preventative healthcare at scale, using advanced diagnostics, AI, and real clinicians to help people live longer, healthier lives. Today, we offer Australia's most comprehensive health assessment: 100+ biomarkers tested across bloods, imaging, and physical diagnostics, reviewed by a dedicated longevity doctor, with personalised protocols to act on the findings. We re-test every 6 months. We are not a 12-week programme. We are your health partner for life. We are a medical company that owns the infrastructure: the technology, the clinics, the clinical frameworks, and the patient experience end to end. Our AI copilot augments 180+ clinicians. Our platform coordinates 33+ diagnostic services, 1,850 partner providers, and 30+ wearable integrations. Real doctors today. AI doctors tomorrow. Same clinical frameworks. Our founding team includes serial entrepreneurs with $500m+ in exits and a Chief Medical Officer who left surgical training to build what he believes healthcare should be. We are hiring people who want to do the most important work of their careers. The problems are hard. The pace is fast. The mission is real: deliver as much health, for as many people as possible, at the lowest cost. If that excites you, we would love to hear from you. Our team works in a hybrid model, with three days per week in the office. We are based in Sydney in Surry Hills and in Melbourne in the CBD.