About Us
Bublishing is a dynamic self-publishing company specializing in health and wellness literature.
With over 100,000 books sold across more than 100 countries, Bublishing has established itself as a leader in the niche market of health-focused publications.
The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact.
Job Description
This is a remote position.
Creative Strategist - Spanish Division (Launch Team)
Summary
We're a fast-growing $20M/year natural health and wellness brand expanding into Spanish-speaking markets. We're building the founding Spanish creative team to bring our proven direct-response system to a massive, passionate audience that deeply values natural remedies and ancestral healing wisdom.
If you're a native Spanish speaker with sharp copywriting instincts, a passion for natural health, and an eye for what converts—this is your chance to lead creative strategy for an entirely new market from day one.
What You'll Do
Concept & Copy:
Create punchy headlines, hooks, and 1-2 minute ad scripts in Spanish for Facebook, TikTok, and YouTube targeting Spanish-speaking audiences (US Hispanic, Mexico, Spain, Latin America).
Cultural Localization:
Adapt winning English ads for Spanish markets while honoring cultural nuances—"remedios de abuela," traditional healing practices, and regional language differences.
Creative Strategy:
Deconstruct top-performing health ads in Spanish-speaking markets and pitch fresh angles, formats, and storyboards that resonate with Hispanic cultural values.
Research & Swipe-Building:
Build and maintain a Spanish-language swipe file of winning health ads, landing pages, and content trends from competitors and adjacent brands.
Iterate & Test:
Turn performance data into rapid creative variations—new hooks, lead lines, CTAs, and offers optimized for Spanish-speaking customers.
Cross-Team Collaboration:
Work with video editors, media buyers, and the English creative team to ship 10+ new Spanish ads per week.
Must-Have Traits
Native Spanish Speaker:
Fluent written and spoken Spanish with cultural fluency across Spanish-speaking regions.
Conversational English:
Strong enough English to coordinate with our international team and learn from our existing creative systems.
Health & Wellness Passion:
Personal interest or professional experience in natural remedies, herbal medicine, wellness, or supplements - you genuinely believe in what we sell.
Low Ego, High Curiosity:
Ready to learn our proven frameworks, take feedback, and chase results over creative credit.
Outcome-Focused:
You obsess over ad performance (ROAS, CTR, hook rate) more than output volume.
Self-Directed:
Comfortable working remotely, hitting deadlines, and asking smart questions without hand-holding.
Detail Sharpness:
Typos, compliance red flags, and weak claims bother you—you ship clean, credible copy.
Experience creating and scaling ads on Meta, TikTok and Youtube.
Nice-to-Have Skills
Experience creating ads for health, wellness, or supplement brands in Spanish-speaking markets.
Familiarity with ad spy tools (AdLibrary, Foreplay, Minea).
Knowledge of VSL/VLR, RMBC, or other direct-response frameworks.
Understanding of Meta/Facebook advertising best practices.
Experience writing for 50+ demographic.
Bonus points for including your favorite natural remedy somewhere in your application.
What We Offer
Fully Remote, Full-Time Role:
Work from anywhere in the Spanish-speaking world.
Competitive Compensation:
$2,000 to 2,500/month base + bonus based on the contribution margin from your winning ads (top performers earn significantly more).
PTO policy:
24 days per year (2 per month) + 4 sick days.
Founder-Level Impact:
You'll be the first Spanish creative strategist—help us build this division from zero.
Hands-On Training:
Learn our proven ad research and creative systems that drive millions in revenue.
Mentorship:
Direct access to our lead creative strategists.
Growth Path:
Clear advancement opportunities as the Spanish division scales.
Tight, No-BS Culture:
We value speed, data, and real results.
Why This Role Matters
The Hispanic market has a deep cultural connection to natural healing—"los remedios de la abuela" are already part of daily life. You'll help us bring organized, science-backed natural remedies to millions of Spanish speakers who are actively seeking this knowledge. One customer told us:
"Latin people, especially the elders, love to make natural remedies for their families. You'd have a huge audience."
You'll prove them right.
How to Apply
Submit the following:
Portfolio/Work Examples:
3-5 examples of your Spanish copywriting (preferably short-form ads, social media content, or health/wellness copy).
Ad Teardown:
Find a Spanish-language health or wellness ad that's currently running and write a 3-bullet analysis of why you think it's working.
Personal Connection:
In 2-3 sentences, tell us about your personal experience or interest in natural remedies.
If you're ready to launch a new market, ship high-impact creative, and see your Spanish copy drive millions in revenue, we want to meet you.