CRM Manager

About Motorway Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding. This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better. About the team The CRM team at Motorway supports the rest of the business with communications to sellers and dealers across multiple channels, in particular via email, SMS, WhatsApp, in-browser and notifications. We work closely with commercial, product and creative teams to make sure our communications support our business goals and make our seller and dealer experience as smooth as possible. About the role In this role, you'll join our Dealer (B2B) CRM team, and your main areas of focus will include: Ensuring smooth dealer journeys by testing and improving automated communications, including smart recommendations, auction comms and more Managing a campaign calendar, iterating and reporting back to the business on what we’ve learnt Identifying and addressing dealer pain points Key responsibilities will include: Understanding and optimising our dealer journey Getting close to our network of Dealers, who are our key customers and have a wide range of backgrounds, needs and objectives Creating and managing journeys using emails, WhatsApp, notifications, and SMS Executing ad hoc comms in line with our frequent product roll-outs Conducting A/B tests to improve campaign performance Working closely with the contacts in Dealer Marketing, the rest of the CRM team, Product and Dealer Services to deliver comms Who you are If you have: Experience in customer lifecycle management and automation A strong CRM background, particularly in campaign management and journey design Solid data analysis skills, with some experimentation experience Experience with tools like Braze, HubSpot and Looker Excellent communication skills, both written and verbal The ability to work independently and juggle multiple tasks A keen eye for detail A curious mind! …then we’d like to talk to you. Our interview process Qualifying Screen - 30 minutes Hiring Manager Interview - 45 minutes Stakeholder interview stage - Victoria and member of CRM team/Dealer Marketing Manager 40 mins each You can expect to hear back from us within a week of each interview stage. You'll have the opportunity to speak with a talent partner throughout the interview process should you have any questions or need any type of accommodations.