CRM Manager

vMax Global is a dynamic, fast-growing company at the forefront of the iGaming and sweepstakes industry. As we rapidly expand across multiple regions, were looking for ambitious professionals who thrive in high-performance environments and bring fresh energy to the table.

We're seeking a proactive and data-driven CRM Manager to contribute to our ambitious growth.

We're looking for a talented and data-driven CRM Manager to own and optimize our customer relationship management strategies across our

You will be responsible for developing, implementing, and managing comprehensive CRM programs that enhance customer loyalty, drive engagement throughout the customer lifecycle, and maximize lifetime value. This is a fantastic opportunity for a performance-focused professional who thrives in a fast-paced, entrepreneurial environment, leveraging insights to build lasting customer relationships and foster sustainable growth.

• CRM Strategy & Roadmap: Develop and execute a holistic CRM strategy aligned with business goals, focusing on customer acquisition, onboarding, engagement, retention, and win-back across all product verticals.
• Customer Lifecycle Management: Design, implement, and optimize customer journeys and automated workflows across various touchpoints (email, SMS, push notifications, in-app messaging) to guide users through their lifecycle.
• Segmentation & Personalization: Implement advanced customer segmentation strategies to deliver highly personalized and relevant communications, offers, and experiences to different user cohorts.
• Campaign Management: Plan, execute, and analyze targeted CRM campaigns, including promotional offers, loyalty programs, re-engagement initiatives, and product updates.
• CRM Platform Ownership: Manage and optimize our CRM platform(s) (e.g., HubSpot, Salesforce Marketing Cloud, Braze, Iterable), ensuring data integrity, system efficiency, and effective utilization of all features.
• A/B Testing & Optimization: Conduct rigorous A/B testing on all CRM initiatives (e.g., subject lines, content, timing, segmentation) to continuously improve campaign performance and user engagement.
• Data Analysis & Reporting: Monitor key CRM and retention metrics (e.g., open rates, click-through rates, conversion rates, churn, LTV), provide regular performance reports, and translate complex data into actionable insights for marketing, product, and leadership teams.
• Cross-Functional Collaboration: Work closely with marketing, product, development, data analytics, and customer support teams to ensure seamless customer experiences and integrated strategies.
• Compliance & Best Practices: Ensure all CRM activities comply with data privacy regulations (e.g., GDPR, CCPA) and industry-specific communication guidelines, particularly within the iGaming and US sweepstakes markets.
• Proven Experience (5+ years): Solid experience in a CRM Manager or similar role, with a strong track record of developing and executing successful customer lifecycle strategies.
• Industry Expertise (MUST): A minimum of 2 years of direct, hands-on CRM experience in the iGaming, US Sweepstakes Casino, and/or SaaS segment is a MUST.
• CRM Platform Proficiency: Expert-level proficiency with at least one major CRM/marketing automation platform (e.g., HubSpot, Salesforce Marketing Cloud, Braze, Iterable, Mailchimp, Klaviyo).
• Data Analysis: Strong analytical skills with the ability to interpret complex customer data, identify trends, and derive actionable insights.
• Segmentation & Personalization: Demonstrated experience in customer segmentation, personalization techniques, and A/B testing methodologies.
• Communication & Project Management: Excellent written and verbal communication skills, with the ability to manage multiple projects and collaborate effectively with diverse teams.
• Understanding of Customer Metrics: Deep understanding of customer lifecycle KPIs (e.g., LTV, churn rate, engagement metrics, repeat purchase rates).
• Adaptability: Self-motivated, proactive, and capable of working independently in a fast-paced, remote, and entrepreneurial environment.
• Language: Advanced English is a must.
• Education: Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
  
  

What We Offer

• Competitive monthly salary, commensurate with experience.
• Performance-based monthly bonuses that reward your achievements.
• A fully remote position, offering flexibility and work-life balance.
• The exciting opportunity to work on high-growth iGaming, SaaS, and sweepstakes projects across multiple regions.
• Freedom to implement your CRM strategies with full support and resources from management.
• A performance-based, entrepreneurial culture where your skills and ideas truly matter and make a significant impact.