CRM Manager (m/f/d)

Your responsibilities would include... Take ownership of our email marketing activities across all brands and continuously develop them further together with our in-house design and content team Create, manage, and optimize high-performing campaigns that strengthen customer relationships and support long-term growth Increase customer lifetime value through smart re-order, retention, and cross-selling initiatives Design and implement A/B testing strategies to continuously improve customer journeys and key repeat-customer KPIs Develop new ideas and initiatives to boost customer loyalty, for example through referral programs, loyalty incentives, or other retention measures Identify new target groups and translate insights into effective segmentation strategies and automated workflows Drive the strategic development and execution of lead generation measures across the customer lifecycle Explore and test new communication channels such as SMS or WhatsApp to create even more relevant and engaging customer experiences Chances are, you’re a great fit if you... Have a degree in a business, technical, or related field such as business administration, economics, or informatics — or bring a comparable qualification Have already gained 2–3 years of experience working with a CRM system or marketing automation platform, ideally HubSpot Combine strong analytical thinking with a hands-on mindset and enjoy turning ideas into action Like working collaboratively across teams and bring a proactive, solution-oriented attitude Are fluent in German Ideally have a good understanding of marketing and sales processes in the pharmaceutical industry Important: Official correspondence regarding job applications will always come from an @ wellsterhealth.com email address.