CRM Marketing Manager

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company . Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in 25 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us? What you´ll do: Join the CRM team and support the execution, optimization, and analysis of our CRM Channels, such as Email, SMS, Online Messaging, Loyalty, and Advocacy. Act as the main point of contact for countries, helping them understand their performance, guiding them on CRM best practices, and troubleshooting technical or operational issues when needed. Build, manage, and improve both email broadcast and automated campaigns, ensuring journeys complement each other and deliver a consistent and valuable experience to the customer. Regularly analyze CRM campaign performance, identify trends, and translate data into actionable insights that help us improve efficiency and impact. Contribute to A/B testing and experimentation to optimize key metrics. Manage cross-team projects CRM-led and collaborate with stakeholders across CRM, Marketing, and Country teams to successfully implement initiatives and identify opportunities for further growth. Suggest new ideas to improve our CRM journeys. Who we´re looking for: A Degree in Business Administration, Marketing, Economics, Management, Data Science or have an equivalent form of education 3-5 years in a previous experience in CRM management or a similar role that requires an analytical approach to running highly automated marketing campaigns. You show initiative, are reliable, ambitious and can solve strategic questions by analyzing complex data. You are willing to take ownership and accountability and make real impact. You are hypothesis-driven and solution-oriented. What we offer: Allocated budget for specialists to enhance their skills and grow professionally A fast-paced environment where decisions are made efficiently Full ownership to bring impactful ideas to life Work with international teams representing 60+ nationalities A pet-friendly office Meal allowance & Private Insurance Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.