CRM Specialist

Job Description Fabletics is looking for a CRM Marketing Specialist. How do you Fit in? As the CRM Specialist, you will implement integrated communication strategies in all CRM channels: Email, SMS, and Mobile App. You will also support the CRM team in delivering customer-centric projects. This is an excellent opportunity to support all functions of the marketing team and contribute to the exceptional growth of the brand and our emerging markets. You will report to the Sr. Director, CRM Marketing and partner closely with all cross-functional teams across the business. What you can bring 2-4 years of experience in CRM (email, SMS, and Mobile App). Experience with testing, segmentation, personalization, and marketing automation techniques. Strong data analytics skills to understand and optimize the performance of campaigns. True attention to detail to ensure campaigns are delivered to the highest quality standards and are hitting their targets. Strong communication and project managing skills to work with various stakeholders. Enthusiasm, reactivity, ability, and energy to operate in a fast-paced environment. Experience using Emarsys or a similar CRM suite at an advanced level. What you will do Responsible for coordinating multichannel campaigns (email, SMS, and Mobile App) from concept to successful execution. Create an ongoing A/B testing pipeline, report results, and assess performance. Optimize and improve campaign performance by evaluating key trends, reporting metrics, and comparing metrics to benchmark results. Brief creative team on marketing direction for assets. Project manage cross-functional teams to ensure assets are delivered on time. Own the QA process before going live to ensure correct content and setup. Track competitor landscape and industry developments to advise the team on delivering a best-in-class mobile/email experience that meets customers' and business needs. Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation. Where we are: This role will be based in our El Segundo Headquarters Compensation & Total Rewards: At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes: -Hybrid Work Schedule* -Discretionary Paid Time Off* -Summer Fridays* -Healthcare Plans -Employee Discounts -401k -Annual Bonus Program -Equity Program* -And More *Varied for retail, fulfillment and fully remote roles. The annual base salary range for this position is from $80,000-$90,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location. #LI-LD1 Security Alert: Protect yourself from scams At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means. Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. We encourage you to apply regardless of meeting all qualifications and/or requirements.