CRM Specialist

Opis radnog mesta MaxBet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) - the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange . As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry. MaxBet is a rapidly growing company specializing in sports betting, gaming and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro and North Macedonia . We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity. Our success is built on our people - we foster a culture of teamwork, clear communication and mutual respect. As we continue to grow, we are looking for a: CRM Specialist City: Belgrade Role Summary: CRM Specialist plays an important role in creating engaging and personalized player experiences, with a focus on retention, engagement, and customer lifetime value (LTV) across all product verticals. This role focuses on executing and optimizing CRM campaigns, working closely with marketing, product and analytics teams to deliver relevant and timely communication. The position requires a data-driven mindset and a strong understanding of customer behavior in a dynamic environment. Responsibilities: Execute and monitor CRM campaigns across multiple channels (email, SMS, push notifications). Support retention and engagement initiatives through lifecycle campaigns (welcome, reactivation, upsell, cross-sell). Analyze campaign performance and collaborate with BI/analytics teams to optimize results. Work closely with marketing and product teams to align CRM activities with business goals. Assist in segmentation and personalization of campaigns based on customer behavior and preferences. Contribute to the development of promotions, offers and loyalty programs. Ensure all CRM activities comply with relevant regulations and data privacy standards. Identify opportunities for improving CRM processes, automation and campaign effectiveness. Zahtevi Requirements: 2+ years of experience in CRM, lifecycle marketing or retention marketing. Hands-on experience with CRM tools and campaign execution (email, SMS, push, automation flows). Strong analytical skills and ability to interpret data and campaign performance. Good understanding of customer segmentation and lifecycle marketing. Excellent communication and teamwork skills. Ability to manage multiple campaigns and meet deadlines in a fast-paced environment. Familiarity with CRM platforms such as Salesforce, HubSpot or similar tools. Knowledge of GDPR and data privacy best practices is a plus. Experience in online gaming, betting or digital industry is an advantage. Pogodnosti Perks and benefits: Health & Well-being: Private health insurance. Up to 6 days of 100% paid leave without a certificate. Sports membership. Work Environment & Comfort: Modern workspace with relaxation areas. Hybrid work model with flexible working hours. Remote work up to 30 days/year. Work-Life Balance: 24+ days of annual leave. Birthday off. Shorter Fridays (2 PM finish). Reduced hours for moms with kids starting kindergarten. Fully covered maternity leave (according to company policy). Day off for parents of first graders. Growth & Development: Paid training, workshops, and educational opportunities. Team-building events and sports activities. Additional Perks: Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade. Role-based bonus opportunities. Referral bonuses for recommending new hires. Full equipment and onboarding for every role.