CRM Sr. Manager

About Aplazo Aplazo is Mexico’s leading “buy now, pay later” platform, giving consumers flexible, transparent payment solutions while helping merchants grow their sales. We’re a fast-growing Series B fintech backed by top global investors, combining technology, data, and design to redefine financial access. Role’s Mission Lead APLAZO's CRM strategy end-to-end — designing and executing personalized journeys across every channel that turn new customers into loyal ones. Working directly with the Head of Growth, you'll own the initiatives that drive engagement, increase lifetime value, and make credit feel simple, clear, and human. Key responsibilities 1. Design and execute multi-channel campaigns — email, SMS, WhatsApp, push, in-app — managing the full lifecycle from strategy to performance optimization for both new and returning customers. 2. Build automated communication journeys grounded in deep customer segmentation, guiding each person through their lifecycle to increase engagement and lifetime value. 3. Design and run A/B tests, translate findings into actionable strategies, and publish performance reports with clear recommendations for every stakeholder. 4. Own the budget and monthly allocation for messaging platforms and marketing tools, ensuring optimal ROI and smart resource use. 5. Actively incorporate AI tools into CRM workflows — from copy generation and audience segmentation to journey automation — and champion AI adoption across the team. 6. Mentor and develop CRM Specialists, setting clear goals and creating space for professional growth aligned with team strategy. 7. Collaborate with product, marketing, commercial, and credit teams to ensure seamless, integrated customer experiences across every touchpoint. 8. Drive continuous improvement in CRM processes and tooling, staying ahead of industry best practices and emerging technology — especially AI-powered CRM innovations. Requirements Technical Skills (Must Have) • Excel (intermediate) • CRM platforms • Campaign analytics • Customer segmentation • A/B testing methodology Soft Skills (Must Have) • Decision making • Analytical thinking • Critical thinking • Leadership • Communication skills • Time management • Teamwork AI Proficiency We don't expect mastery — we value curiosity and a genuine drive to use AI to move faster and work smarter. • Uses AI tools in daily workflow • Prompt engineering basics • AI-assisted copywriting • Automation with AI • Eager to learn and experiment Academic Background BA in Marketing, Business Administration, Communications, International Relations, or a similar field. Nice to Have • SQL (advanced level) • Advanced Excel • CleverTap knowledge • Twilio knowledge Languages • Spanish — Native • English — Advanced Personal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplaz, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice . Aplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic. Selection is based solely on the qualifications and merits of the candidates.