CRM Team Leader

About Allwyn Hellas

OPAP is now Allwyn, entering a new era of transformation powered by digitalization, innovation and unique experiences for retail and online customers.

Allwyn is a multi-national gaming entertainment company, lottery-led, with leading market positions and trusted brands across Europe and North America. Our purpose is to make play better for all by focusing on innovation, technology, player safety and returning more to good causes across a growing casual gaming entertainment portfolio.

This new era brings more for our people. Whatever your role, you’ll feel part of something bigger and empowered to make an impact, with opportunities to accelerate your ambitions, develop your talent and thrive alongside colleagues around the world.

Allwyn has been recognized as a Top Employer in Greece for four consecutive years (2023–2026), reflecting our commitment to creating a workplace that truly stands out and focuses on our people.

A Winning Career Awaits.

So what’s the challenge...

As our CRM Team Leader, you’ll turn Retail CRM strategy into action—shaping a powerful, results-driven CRM plan that boosts customer value and deepens engagement. You’ll be at the forefront of designing, executing, and continuously optimizing our Retail CRM roadmap, ensuring every initiative delivers measurable impact while creating meaningful customer experiences.

What your day to day will include:

•Owning our largest and most strategic retail segment, driving growth, engagement, and customer value

•Designing and executing CRM and loyalty customer journeys that deliver results, connecting Loyalty strategy to lifecycle management

•Leading and supporting a high-performing team, nurturing talent, and enabling success

•Implementing the Retail CRM strategy through tactical plans that boost engagement and lifetime value while staying compliant

•Driving innovation across lifecycle and base management, leveraging CRM platform capabilities, while improving efficiency and scalability through ongoing automations

•Tracking performance and budgets, turning insights into action, and collaborating across Marketing, Customer, Online, and Commercial teams to align on commercial plans

What you’ll bring:

•BSc in Business Administration, Digital, Marketing, Statistics, Mathematics, Engineering, or a related field; Master’s degree will be considered as a plus

•6+ years of experience in a similar role, ideally in a fast-paced gaming or ecommerce environment

•Experience with CRM tools (e.g., Salesforce, Microsoft Dynamics, Adobe, Unica, Responsys, Optimove) is a plus

•Proven experience leading teams with solid people skills

•Innovation mindset, tech-savviness, and maximizing utilization of CRM platforms

•Data-driven mindset, leveraging AI and analytics

•Insight storytelling ability, driving actionable outcomes

•Good organizational and planning skills, able to manage multiple projects

•Proficient in MS Office (Word, Excel, PowerPoint, Copilot)

What’s in it for you?

🚀 An award-winning working environment

💸 Competitive salary package and bonus scheme

🩺 Health insurance coverage, Pension Plan and Annual Health Checkup

💻 Hybrid working model

🏢 State of the art facilities including gym & restaurant

🎓 Continuous learning powered by Allwyn Academy

💼 Internal career opportunities

👪 Family Support incl. daycare voucher and assisted reproduction voucher

🌱 Volunteering program, including 2 extra days off to give back

💪 Well-Being Program incl. sports teams, nutritionist & psychologist services, Employee Assistance line and more

🗓️ Allwyn Day - one extra day off

🍴 Monthly food allowance

🚌 Shuttle service for easy commute to our offices

🛍️ Exclusive employee discounts across a range of partners ️

Allwyn is an equal opportunity employer, welcoming talented individuals from all backgrounds.

Does this opportunity sound exciting to you? If yes, we would love to hear from you!