We’re Hiring: CRO Specialist
Based in Latin America | Full-Time | Remote
About Us
Axis Reach is the performance marketing division of AxisKey (formerly Industry FinTech), focused on helping businesses grow through paid media, digital marketing, and data-driven strategies.
AxisKey is transforming the world of private capital markets through technology, automation, and operational excellence. Headquartered in Miami with a global team, we're scaling quickly and expanding our Marketing team in Latin America.
We're a fast-paced, collaborative team that values innovation, continuous improvement, and measurable results. If you're passionate about performance marketing and excited to make a direct impact on business growth, we'd love to meet you!
The Axis Way
At AxisKey, our culture isn't just something we talk about; it's how we work every day. We call it The Axis Way, and it guides how we collaborate, make decisions, and support one another.
Our Why
We exist to empower the entrepreneurial spirit by expanding access to the capital that fuels it.
Our Values
- Trust Above All
- Builder Mindset
- Own the Outcome
- Raise the Bar
- Feel Safe to Explore
- Collective Strength
If you're excited by our purpose and see yourself living these values every day, we'd love to meet you!
The Role
We're hiring a CRO Specialist to own the end-to-end optimization of our landing pages and conversion funnels.
This is a hands-on role for someone who combines conversion strategy, technical implementation, AI-assisted workflows, analytics, and experimentation to continuously improve conversion performance.
You'll build, publish, maintain, and optimize landing pages for AxisKey and, potentially, Axis Reach clients, while owning the technical setup behind them-including domains, integrations, analytics, and testing infrastructure.
What You'll Do
- Own the end-to-end landing page optimization process, from first draft to measurable conversion improvements.
- Build, publish, maintain, and optimize landing pages for AxisKey and, potentially, Axis Reach clients.
- Manage landing page domains, subdomains, DNS configuration, SSL certificates, redirects, and website deployments.
- Configure and maintain integrations between landing pages, CRM platforms, analytics tools, and marketing automation systems.
- Plan, execute, and analyze A/B and multivariate tests across page layouts, messaging, offers, forms, and calls-to-action.
- Use analytics, heatmaps, session recordings, and funnel data to identify optimization opportunities and prioritize improvements.
- Own the reporting cadence for conversion performance, experimentation results, and testing roadmaps.
- Leverage AI tools and large language models (such as ChatGPT, Claude, Gemini, or Cursor) to accelerate copywriting, research, experimentation, analysis, and workflow optimization.
- Recommend improvements to landing page structure, UX, messaging, and conversion strategy-not just execute predefined requirements.
- Continuously identify new optimization opportunities and proactively drive initiatives that improve conversion performance.
- Collaborate with Marketing, Design, and Development teams to rapidly launch, measure, and iterate experiments.
What We're Looking For
Must-Haves
- 3+ years of experience in Conversion Rate Optimization (CRO), Growth Marketing, or Landing Page Optimization.
- Experience building, publishing, maintaining, and optimizing landing pages using Webflow, Unbounce, WordPress, or similar platforms.
- Strong experience with CRO and analytics tools such as Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, VWO, Optimizely, and similar platforms.
- Experience planning, executing, and analyzing A/B and multivariate experiments.
- Experience configuring landing page integrations with CRM, analytics, and marketing automation platforms.
- Strong understanding of conversion funnels, user behavior, and website analytics.
- Proficiency using AI tools such as ChatGPT, Claude, Gemini, Cursor, or similar LLMs to improve productivity, research, experimentation, and content creation.
- Strong prompt engineering skills and the ability to effectively leverage AI for problem-solving and workflow optimization.
- Strong UX and copywriting instincts, with the ability to recommend improvements-not just execute specifications.
- Highly adaptable, curious, and comfortable learning new software, AI tools, and emerging technologies.
- Excellent analytical, problem-solving, and communication skills.
- A proactive mindset with a strong sense of ownership and accountability.
Bonus Points For
- Experience working in B2B SaaS, FinTech, or high-growth technology companies.
- Experience with Cloudflare, DNS management, and website deployments.
- Familiarity with Google Search Console.
- Experience with Mixpanel or advanced product analytics platforms.
- Experience using Figma or Framer.
- Familiarity with APIs, webhooks, Zapier, Make, or n8n for workflow automation.
- Basic HTML, CSS, and JavaScript knowledge.
- Experience working with HubSpot or other CRM/marketing automation platforms.
- Experience collaborating with designers and developers in agile environments.
What You'll Get
- Wellness days
- Wellness Growth Over Time
- Referral Bonus Program
- Paid U.S. Holidays
- Remote First Flexibility
- Competitive base monthly salary
- Career growth opportunities
Ready to Join the AxisKey (formerly IFT) Team?
We'd love to hear from you! You can apply through one of these ways:
- Send your resume in English to mariajose@axiskey.com with the subject: "CRO Specialist – [Your Name]"
- Apply through our hiring platform: Trakstar
- Or apply directly via LinkedIn