Data Analytics Specialist (Web Analytics & Conversion Optimization)

LearnTastic is seeking a Data Analytics Specialist (Web Analytics & Conversion Optimization) to drive data-informed decisions that enhance website performance, user experience, and conversion rates. The ideal candidate will have expertise in web analytics, user behavior analysis, and conversion optimization, with the ability to translate complex data into actionable business insights. Key Responsibilities Analyze website performance and user behavior using Google Analytics 4 (GA4) and Google Tag Manager (GTM). Monitor key performance indicators (KPIs), conversion funnels, and user journeys to identify optimization opportunities. Develop dashboards and performance reports using Looker Studio, Power BI, or similar visualization tools. Conduct A/B testing and conversion rate optimization (CRO) initiatives to improve user engagement and conversions. Implement, validate, and maintain event tracking and conversion tracking to ensure data accuracy. Partner with Marketing, Product, and Web Development teams to provide data-driven recommendations. Present analytical findings and strategic insights to support business and marketing objectives. Required Skills: Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM). Proficiency in Looker Studio, Power BI, or Tableau for dashboard creation and data visualization. Strong knowledge of SQL, Microsoft Excel, and website performance analysis. Hands-on experience with Conversion Rate Optimization (CRO), A/B testing, and user behavior analysis. Experience implementing and managing event tracking, conversion tracking, and analytics frameworks. Solid understanding of website analytics, customer journey analysis, and conversion funnel optimization. Excellent analytical, problem-solving, and communication skills with the ability to present actionable insights. Bachelor's degree in Analytics, Computer Science, Marketing, Business, or a related field. Location Remote Employment Type Full-time