Data Scientist - Data & Insights

Data Scientist - Data & Insights An exciting opportunity to join the UK's leading entertainment marketing and advertising agency. You will be working with working with top-tier studios, streaming platforms, and content creators to connect stories with audiences in emotionally resonant and culturally relevant ways. We harness data, creativity, and behavioural insights to shape the future of entertainment. Salary dependent on experience Position Objectives We are seeking a Data Scientist to join our Business Intelligence Team, with a specialised focus on forecasting & modelling . This role is critical in helping us anticipate market trends, evaluate campaign and content performance and inform commercial strategy. You’ll play a vital role in bridging data-driven insight with robust models to support business growth, client success, and strategic innovation. Key Responsibilities Develop, evaluate and apply models to anticipate demand, campaign performance and ROI across entertainment and cultural products Design and evaluate data matching and identity resolution logic (deterministic and probabilistic) for linking customer and audience records across disparate data sources, working closely with Data Engineering to translate this into production pipelines Apply statistical linkage and matching techniques (e.g. fuzzy matching, probabilistic record linkage, blocking strategies) to support the development of AKA's composable CDP Conduct economic and commercial analysis to support pricing, distribution, audience targeting, and investment decisions and build wider media strategies Build and assess Econometric Models to drive client strategy Translate complex model results into actionable strategies for both internal and client-facing outputs Stay abreast of current entertainment market dynamics, economic modelling approaches, and forecasting tools Contribute to the creation of client reports, pitch decks and internal innovation initiatives Essential Requirements Advanced degree (Master’s or PhD preferred) in Data Science, Mathematics, Economics or related analytical disciplines 3+ years of experience in forecasting or building/leveraging robust modelling capabilities Experience with statistical or probabilistic matching/record linkage techniques (e.g. fuzzy matching, deterministic and probabilistic identity resolution), or a strong theoretical grounding in the underlying methods Proficiency in modelling and/or machine learning tools and techniques within Python Excellent quantitative, problem-solving, and critical thinking skills Good to have Prior use of Snowflake Experience in Media Mix Modelling, ideally using Open Source tools such as Robyn or Meridian Data Visualisation experience within Tableau or Similar Experience using or building Machine Learning Models or AI solutions Experience working in or with entertainment/media companies Proficiency in using project management tools such as Asana Comfortable communicating technical concepts to non-technical stakeholders and supporting analysts A keen interest in entertainment, culture, and understanding audience behaviour Other Duties as Assigned AKA is a fluid and rapidly changing organisation. This position profile reflects the general nature and level of work assigned to the role. It does not restrict management's right to reassign duties or responsibilities at any time based on business needs if the work is similar, related, or a logical assignment Benefits 25 days holiday + Bank Holidays Hybrid Working ‘Telus Health’ EAP scheme for you and your family. Giving you access to free independent advice on Life, Health, Family, Money and Work matters Gym discounts Holiday Buy Back Friends & Family Theatre Ticket New Business Incentives Recruitment Incentives Pension Scheme Interest Free Travel Loan Ride to Work Scheme Death in Service Flexible/Hybrid Working Critical Illness Enhanced Paternity/Maternity Leave Department Data & Insights Locations AKA London Remote status Hybrid About AKA With over 30 years in the business, we know that emotion drives action especially in live entertainment, experiences and attractions. To get people to act, your brand has to make them feel something. That’s why we effortlessly blend the art of storytelling and design with the precision of data-driven strategy. By uniting analytics, creative, media, technology, and production under one roof, our work cuts through the noise and converts – moving audiences from interest to action and turning emotion into bookings, visits and sales. Working with us AKA has a unique and happy culture that puts an emphasis on wellbeing and development. We’re proud to be officially certified as a Great Place to Work® and our generous range of employee benefits cover everything from flexible hybrid working, 25 days annual leave, Summer Fridays, theatre tickets, training, pension contributions, insurance and more.