Demand Generation Analyst - B2B SaaS
DocPath is a global provider of document software specializing in Document Lifecycle Management (DLM) and Customer Communications Management (CCM/CXM).
Founded in 1992, we help hundreds of organizations worldwide create, personalize, deliver, and track high-volume customer communications across multiple channels. Our technology enables businesses to streamline document workflows, maintain control over content and approvals, and deliver better customer experiences.
At DocPath, you will join an international team committed to innovation and to improving how organizations manage and present critical information.
Position Overview
DocPath is looking for a data-driven and commercially minded Demand Generation Analyst with up to 3 years of experience in B2B software marketing.
You will help generate qualified pipeline by executing and optimizing digital campaigns, outbound initiatives, landing pages, and conversion journeys. Working closely with Marketing and Sales—and collaborating with Product and Customer Success—you will use data to identify opportunities, test improvements, and increase campaign performance.
This is a hands-on role for someone early in their marketing career who is ready to take ownership of campaigns, learn quickly, and contribute directly to revenue growth.
Key Responsibilities:
Demand Generation and Campaign Execution
- Support the planning, execution, and optimization of demand generation campaigns across digital and outbound channels.
- Create campaigns designed to generate demo requests, content downloads, webinar registrations, and qualified sales opportunities.
- Coordinate campaign assets, audiences, messaging, timelines, and follow-up activities.
- Track campaign performance and recommend improvements based on data.
Conversion Rate Optimisation
- Analyze website conversion funnels, landing pages, forms, and calls to action.
- Identify friction points and opportunities to improve lead conversion.
- Develop and run A/B tests across landing pages, forms, email campaigns, and other digital touchpoints.
- Monitor conversion metrics and document insights and results.
Outbound Marketing
- Build, test, and optimize personalized email sequences for target accounts and audience segments.
- Collaborate with Sales to refine targeting, messaging, and follow-up strategies.
- Measure engagement, response, conversion, and meeting-booking rates.
- Use campaign results to continuously improve segmentation and messaging.
SEO and Content Performance
- Conduct keyword and market research related to CCM, customer experience, document lifecycle management, AI-powered communications, and adjacent categories.
- Monitor organic rankings, website traffic, engagement, and conversion performance.
- Identify content opportunities based on search behavior, market trends, and customer needs.
Customer Journey and Product Adoption
- Help identify friction points across the prospect and customer journey.
- Collaborate with Product, Customer Success, and Sales on initiatives that improve onboarding, engagement, and product adoption.
- Track relevant adoption and retention indicators and surface actionable insights to internal teams.
Market and Competitive Insights
- Research competitors, market trends, customer needs, and emerging technologies within the CCM and customer communications market.
- Support the development of sales-enablement materials, including competitive summaries, battle cards, and value-proposition messaging.
- Contribute data and market insights to pricing and positioning discussions.
Qualifications
- Up to 3 years of professional experience in demand generation, growth marketing, digital marketing, go-to-market, lead generation, marketing operations, or a related field.
- Experience working in B2B software, SaaS, enterprise technology, or digital transformation is strongly preferred.
- Hands-on experience with CRM, marketing automation, email marketing, and web analytics platforms.
- Experience executing lead-generation campaigns and analyzing their performance.
- Good understanding of conversion funnels, digital marketing, outbound prospecting, and sales enablement.
- Strong analytical skills and the ability to turn data into practical recommendations.
- Ability to collaborate effectively with Marketing, Sales, Product, and Customer Success teams.
- Strong written and verbal communication skills.
- Good organizational skills and the ability to manage multiple initiatives.
- Professional working proficiency in English.
- Experience with AI-powered marketing or automation tools is a plus.
Success in This Role
Success will be measured through:
- Growth in marketing-qualified and sales-qualified opportunities.
- Improved landing-page and campaign conversion rates.
- Higher outbound engagement, response, and meeting-booking rates.
- Consistent execution of campaigns and experiments.
- Clear, actionable reporting on campaign and funnel performance.
- Strong collaboration and alignment between Marketing and Sales.
What We Offer
- 100% remote contractor position.
- Flexible remote working environment.
- Language-training opportunities.
- Healthy work-life balance.
- The opportunity to grow within an international B2B software company.
- Hands-on exposure to demand generation, growth marketing, and go-to-market strategy.