Demand Generation Expert
Remote (Canada-wide, Ottawa preferred) · 4-day work week · Reports to the VP of Marketing
Background
Okay, let's cut to it. LemonadeLXP needs a proactive, data-driven Demand Generation Expert to build, scale, and own our inbound lead engine.
This isn't a "wait for instructions" gig. We need a self-directed growth marketer who spots funnel gaps, brings well-reasoned options to the table, sets clear priorities, and relentlessly executes with speed and autonomy.
Got it. But what's LemonadeLXP?
We're flat out the best learning and knowledge platform in the world. What the hell does that mean, you ask?
Coles Notes: https://www.youtube.com/watch?v=exsGlnr_Tpl
Deep Dive: www.lemonadelxp.com
If you're hungry to grow, take on real ownership, and prove that digital can drive serious ARR, we need to talk!
The Sitch
We've built a healthy roster of financial institution and fintech customers. We have product-market fit. Our platform is best of breed.
So far, our growth has run on events. It works. But one channel is a risk, and we're ready to find out how far digital marketing can take us. You'll be the person who owns that answer, and provides an honest read on what's working and what’s not.
The Fit
You're the ideal candidate for this gig if you're:
- a self-directed growth marketer who doesn't need every task spelled out
- data-driven, and you actually act on what the attribution tells you
- fluent in paid acquisition, especially Google and LinkedIn Ads
- experienced across webinar promotion, content syndication, and email nurture
- comfortable owning a number and betting budget to hit it
- a builder who spots funnel gaps and brings well-reasoned options, not just problems
- at home in HubSpot and HockeyStack, or tools just like them
- energized by curiosity, autonomy, ambiguity, and speed
The Work
- Own our digital demand engine end to end: paid acquisition, webinar promotions, content syndication, and email nurture frameworks.
- Own the number. Set the digital new-ARR target with the VP, and own hitting it.
- Build the roadmap. Decide which channels we bet on, in what order, and why, then run the experiments.
- Own the defined budget. Allocate spend across channels and stay accountable for CAC and cost per opportunity.
- Run campaigns in HubSpot Marketing Hub as your core campaign engine.
- Own multi-touch revenue attribution in HockeyStack: full-funnel ROI, CAC, and pipeline velocity.
- Set the reporting standard. Call what's working, and kill what isn't.
- Partner with sales on lead definitions, handoff, and pipeline SLAs.
- Lean on the team. You'll be supported by our dedicated Social/Video, Physical Events, and SalesOps managers, giving you the runway to focus on scalable digital growth.
The Perks
- 4-day work week!
- work from home (remote Canada-wide)
- ownership that truly cares about team members
- work with a talented team of kind people (no egos & BS)
- extended health care
- vision care
- dental care
- life insurance
- did we mention 4-day work week?
- how about work from home?
Compensation
Salary range: 85k-100k
The Close
You'll have us at hello if you've:
- built demand from close to zero, not just optimized a funnel someone else set up
- 5+ years running B2B SaaS demand gen or growth marketing, with a proven history of managing multi-channel acquisition programs that directly drive qualified pipeline
- hands-on chops with Google and LinkedIn Ads
- real experience with HubSpot and HockeyStack (or similar attribution tooling)
- a track record tying spend to pipeline and revenue
- bonus points for marketing experience in financial services or fintech