Demand Generation Manager

Demand Generation Manager Reports To: VP of Marketing Location: Chicago, IL (Hybrid, 2-3 days/week onsite) Salary Range: $95,000-$113,000 / year ABOUT NEXTPOINT Nextpoint builds transformative software and services for the legal industry, making eDiscovery, case management, and litigation prep simple, fluid, and affordable for law firms of all sizes. Our secure, cloud-based platform lets teams start document review in minutes, backed by powerful analytics, an intuitive interface, and best-in-class security at every point. We’re problem solvers, simplifiers, and challenge seekers, united by a shared goal: a great team culture and satisfied clients. We’re headquartered in Chicago’s Ravenswood neighborhood and proud to have been named one of Built In’s Best Startups to Work for in Chicago five years running (2022 to 2026). ABOUT THE ROLE As Demand Generation Manager, you'll spearhead strategic, multichannel marketing campaigns that generate qualified leads and build a strong pipeline. You'll own the demand generation function from start to finish, setting the strategy and seeing it through to execution. You'll be at the forefront of developing, executing, and optimizing key marketing initiatives, ensuring they align with our sales and revenue goals. RESPONSIBILITIES Drive Lead and Pipeline Generation Develop and execute strategies to generate MQLs and SQLs that align with revenue objectives Establish and monitor KPIs to measure lead generation success, collaborating with sales to maximize pipeline impact Create lead nurturing and scoring frameworks to guide prospects through the buyer journey Align Sales and Marketing Partner with sales to ensure seamless lead handoff and follow-up processes Educate teams on lead sources and campaign goals to maintain consistent outreach messaging Plan and Execute Campaigns Design and implement integrated marketing campaigns across email, digital ads, social media, webinars, and events Collaborate with content, design, and digital teams to deliver engaging assets and messaging Maintain campaign calendars to ensure timely execution Strategize, build, deploy, and maintain paid media campaigns (LinkedIn, Meta, Google Ads, etc.) Optimize Campaign Performance Leverage data and insights to personalize outreach and improve campaign outcomes Align campaigns with audience segmentation, buyer personas, and intent signals for maximum effectiveness Monitor and iterate strategies to enhance ROI and scalability Track and Report Analytics Define, measure, and continuously improve funnel metrics, including lead conversion rates and campaign ROI Regularly report demand generation performance to stakeholders, with insights and recommendations Qualifications 4+ years of experience in demand generation or a related role, with a focus on B2B SaaS or sectors like associations, nonprofits, or events A strong track record of driving substantial pipeline growth through multichannel marketing strategies Expertise in lead generation, nurturing, and pipeline acceleration strategies that directly contribute to revenue objectives Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and enrichment platforms (Clay, ZoomInfo) Proficiency in digital marketing tools and techniques, including paid media, SEO, and content marketing Experience building and managing high-performing teams, with a track record of fostering collaboration and accountability Strong project management skills to drive effective execution of marketing initiatives Benefits and Perks Competitive pay commensurate with experience Flexible hybrid schedule (2–3 days/week onsite) Comprehensive health coverage — medical (BCBS PPO and HDHP/HSA options), dental and vision (Guardian) Health, Dependent, and Transit FSA Generous PTO, paid holidays, flexible summer hours, quarterly mental health days, and floating holidays Annual professional development stipend Monthly flexible benefit stipend 401(k) with company match Free in-office lunch Tuesday–Thursday And more! Equal Opportunity Employer Nextpoint is an equal opportunity employer. We strive to foster a diverse workplace, actively seeking to recruit, retain, and promote people of color and LGBTQ+ candidates. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. If you're interested in our company, we encourage you to apply even if you don't see an applicable job description, as we're growing fast and always on the lookout for high performing, curious, entrepreneurial-minded individuals to join our team! Pursuant to the Illinois Human Rights Act, applicants have the right to be free from discrimination resulting from the use of artificial intelligence in any employment decision. Don't see the right role? Apply anyway — we're always looking for high-performing, curious, entrepreneurially-minded people to grow with us. Check out our client reviews on G2 and Capterra.