Demand Generation Manager

About Balto At Balto, we use AI to coach contact center agents in real time. Powering better conversations and measurable business outcomes. As an industry leader in AI-driven performance coaching, we’re scaling fast and building the next category-defining company in the contact center space. Why Balto We’re not another tech startup. We’re powering a real shift in how people work, with AI doing the repeatable stuff so humans can focus on what matters. At Balto, you won’t just “run campaigns.” You’ll shape how AI meets the market, one test at a time. We are driven by a set of core values that shape the impactful work we do: Anchor on Success: We begin every task by envisioning success. We set ambitious goals, respect both incremental and transformative progress, and continuously adapt, embracing new tools and best practices to stay at the forefront of technology and business. Love Every Customer: Our customers are the lifeblood of our operations. We treat every interaction as a chance to show our passion and commitment, and we’re tirelessly inventive in solving their problems, no matter the size, industry, or complexity. Talk Things Out: Communication is key. We solve problems through open, honest conversations across all levels of the organization, without the barriers of hierarchy. Always Be Growing: Growth is a personal journey that impacts the whole company. We encourage every teammate to own their professional development, supported by a culture that values learning. Own the Work: We empower our team to take initiative and produce results they’re proud of. Ownership means being proactive in identifying and solving problems, always pushing toward great outcomes. Start with Gratitude: Our work is fueled by gratitude. We recognize and appreciate every teammate’s contributions, even in challenging discussions. Plus the good stuff: fully remote (work from anywhere in the U.S.), smart and supportive AI-obsessed teammates, real ownership with a clear path to grow, and great benefits like healthcare, 401(k), unlimited PTO, learning stipends, and more. Assessment Process Our hiring process includes virtual interviews and take-home exercises designed to evaluate your problem-solving ability, strategic thinking, and communication skills. Full-Time, Remote, U.S. Only Salary Range: $120,000 – $130,000 Location: Remote (+ occasional travel) Reports to: Director of Demand Gen and Marketing Operations Join Us in Shaping the Future of AI: Become a Demand Generation Manager at Balto! About the Role Balto is building the AI Workforce for contact centers, and we need a Demand Generation Manager who’s obsessed with pipeline and powered by data. This is a builder’s role. You’ll create programs from the ground up, help build our outbound engine alongside the BDR team, and have real room to grow. Think of it as a step up from “run the campaigns.” You’ll own programs end to end. If your idea of a good time involves A/B testing subject lines, scaling campaigns, plotting outbound sequences with sales, and turning insights into revenue, keep reading. What You’ll Own Demand Gen & Funnel Acceleration Run multi-channel campaigns that drive pipeline like a freight train Build lead nurture flows that actually work (no spray-and-pray nonsense) Partner with Sales to drive MQLs to SQLs to $$$ Own programs end to end, from the big idea to the “here’s what the numbers say” readout Webinar Execution Build the webinar on the backend within the platform: setup, registration, reminders, and all the technical plumbing that makes it run smoothly Put together the content: topic, agenda, slides, and messaging that people actually want to show up for Drive registration and attendance: promotion, email, social, and outbound working together to fill the room Be ready for follow-up the moment it ends: segmented lists, timely outreach, and a clear next step for every attendee and no-show Nurture those leads all the way through: hand-offs to Sales, nurture flows, and reporting on what the webinar actually drove pipeline BDR Outbound & Sales Co-own the BDR outbound strategy with Sales: target account lists, sequences, and messaging that actually book meetings Fuel outbound with marketing muscle: intent data, ABM, and engagement signals that give BDRs a warm reason to reach out Tighten the handoff so MQLs and outbound replies get worked fast and nothing slips through the cracks Social Media & Brand Presence Own Balto’s social media presence: strategy, content calendar, and day-to-day posting across channels Partner with the team on thought leadership, launches, and campaigns that show up everywhere they should Experiments Launch fast, learn faster: A/B test headlines, landing pages, emails, CTAs, and outbound sequences Optimize the full funnel for conversion, from ad click and cold email to closed-won If you’re not tweaking forms and friction points, who is? Marketing Ops + Automation Own your corner of HubSpot (and make it your playground) Set up automations that work while you sleep Track attribution like a hawk and make reporting actually useful Keep the data clean so routing, reporting, and BDR follow-up all run on signal you can trust Product & Customer Marketing Craft go-to-market plans that don’t get ignored Create customer stories, launch assets, and messaging that hits Show the world how Balto’s AI is actually changing the game Special Projects Launch a chatbot? Done it. Test a weird new paid channel? Let’s go. If it drives pipeline, it’s fair game. You’ll have space to play. What You Bring to the Table You don’t need to have done every single one of these. But the more that sound like you, the better: Roughly 3 to 5+ years in demand gen or B2B SaaS marketing (ideally a mix of demand gen and marketing ops) Extremely detail-oriented. You catch the broken link, the wrong merge field, and the typo in the subject line before anything ever goes out Genuinely excited to build and create from the ground up, not just maintain what already exists Experience running webinars end to end, from platform setup to post-event lead nurture Experience working with Sales and BDR/SDR teams on outbound: you get sequences, target account strategy, and what makes a rep’s outreach actually land Comfortable running social media for a brand and building an audience You know your way around HubSpot, landing page builders (WordPress), and analytics tools You’ve actually run A/B tests (not just read about them on LinkedIn) You write killer copy that converts, not just “clever,” but effective You’re data-obsessed and results-driven: if it doesn’t move the needle, it doesn’t matter You’re AI-Native Balto doesn’t just build AI, we live it. AI is how we work every single day. We need a builder, not someone who occasionally asks ChatGPT a question. If you’re not… Building your own GPTs, agents, or custom workflows (not just prompting a chatbot) Using AI to actually make things: campaigns, content, automations, analysis, landing pages, outbound at scale Wiring AI into marketing ops: enrichment, scoring, personalization, reporting Following the latest drops from OpenAI, Anthropic, Google, Meta, and xAI, and putting them to work fast …then Balto might not be the right place for you. But if that does sound like you? You’re going to feel right at home. Bonus Points For: B2B SaaS or contact center experience SQL or basic data skills Hands-on ABM or intent-data chops Building a personal brand or community in the marketing space Apply If: You thrive in autonomy and hate micromanagement You treat demand gen like a science experiment, not a buzzword You’re scrappy, sharp, and can explain CAC like it’s your favorite band You get fired up building things from scratch and working alongside Sales to turn demand into revenue You want to help build something that actually matters How to Apply To apply, visit balto.ai/careers/, then click on See Open Roles, then Demand Generation Manager. Bonus: send a short note on a recent campaign or experiment you’re proud of, and why it worked.