Demand Generation Manager

We’re looking for a dynamic and forward-thinking Demand Generation Manager to join our growing team. This hybrid role is ideal for someone who thrives in top-of-funnel acquisition—building programs that drive awareness, capture new leads, and convert interest into marketing-qualified leads (MQLs). You’ll partner closely with sales, inside sales, and marketing to launch always-on and campaign-based programs, optimize conversion across key entry points (ads, landing pages, forms, and email), and use AI and automation to increase performance, speed, and scale. Location: This role supports Eastern and Central Time Zones, with a strong preference for candidates located in or near Chicago. Key Responsibilities Top-of-Funnel Lead Generation (Acquisition) · Plan and execute top-of-funnel acquisition programs that grow net-new leads and MQL volume across priority segments and personas. · Work closely with inside sales to develop coordinated campaign and call efforts, leveraging AI tools to speed output and broaden reach. · Own lead generation motions across key channels (e.g., paid search/social, webinars/virtual events, and email), ensuring clear offers, strong CTA paths, and clean lead capture. · Optimize landing pages, forms, and conversion flows through A/B testing and AI-enabled creative/messaging variations to improve lead quality and cost per lead. Campaign Planning, Nurture & Marketing Automation · Drive lead capture, qualification, and progression from inquiry to MQL/SQL, partnering with sales and sales administration on lead definitions, routing, and service-level agreements to improve lead quality and speed-to-lead. · Own campaign operations and calendars across channels, ensuring visibility to customer facing teams, strong cross-functional execution, QA, and on-time delivery. · Plan and build campaigns end-to-end, including segmentation, emails, landing pages/forms (as applicable), metadata tagging, nurture track development, and tracking setup. · Develop and optimize automated workflows for email, event follow-up, and lead scoring to improve conversion and pipeline velocity. · Partner with sales and product marketing to align messaging, improve conversion points, and create feedback loops that increase pipeline health and revenue impact. AI-Driven Content & Efficiency · Leverage AI to accelerate campaign build cycles (e.g., audience and keyword insights, draft-to-variant content creation, and rapid personalization for email, social, landing pages, and event assets). · Automate repeatable paid and web operations (e.g., UTM governance, pixel/tag QA, landing-page checks, audience refreshes, and performance dashboards) to reduce manual work and increase throughput. · Design and govern experiments (A/B tests, holdouts, and creative/messaging tests) to quantify AI impact, establish guardrails, and ensure compliance with data privacy requirements and internal IS regulations. · Monitor the AI tool landscape; evaluate fit for our stack, pilot high-value use cases, and recommend adoption or retirement to modernize marketing operations. Data & Performance Analytics · Build and maintain target campaign lists using internal tools (e.g., ZoomInfo, OSC, Eloqua), augmented data, and purchased lists when available. · Evaluate campaign performance by segment, persona, creative, and channel using Eloqua, social/paid analytics, and CRM data; synthesize insights that improve conversion and pipeline contribution. · Review funnel performance monthly and adjust promotional strategy as needed. Maintain a reporting cadence for key metrics (e.g., lead conversions, deal creation, and win/loss analysis). Stakeholder Communication & Alignment · Align stakeholders on demand generation priorities, trade-offs, and next steps, turning performance insights into clear decisions and actions. · Align inside sales, sales, and marketing on target accounts, funnel stages, and follow-up motions to improve lead acceptance and conversion to opportunity. Skills, Knowledge & Expertise Education Level: · Bachelor’s degree in business, marketing or communications is required. · MBA or MA in Integrated Marketing Communications a plus Qualifications: · Minimum 5 years’ experience in a B2B demand generation role. · Additional 1-3 years’ experience in AI optimization a plus · Experience managing segmented campaign operations, including list building/hygiene, campaign setup and QA, and performance reporting. REQUIRED SKILLS AND COMPETENCIES · Proficiency executing and optimizing B2B demand generation across paid media, web, email, social, and virtual events, with measurable impact on lead and pipeline outcomes. · Experience using generative AI to accelerate content development and personalization while maintaining quality, brand consistency, and compliance standards. · Experience designing integrated programs and coordinating cross-channel plays with Sales and Inside Sales to improve alignment, handoffs, and pipeline creation. · Project management skills, including managing timelines, priorities, and stakeholders across concurrent campaigns; proficiency with tools such as Monday.com, Trello, or Asana preferred. · Proven copywriting and editing skills for ads, landing pages, and nurture/email communications. · Demonstrated cross-functional communication skills, with the ability to influence decisions and drive follow-through across Sales, Sales Operations, and Product Marketing. · Experience managing external agencies, including briefs, SLAs, budgets, deliverables, and performance feedback. · Working knowledge of marketing technology and web systems (marketing automation, CMS workflows, and basic HTML); experience with Eloqua and Sitecore XM Cloud preferred. Job Benefits Glory is proud to share that our benefit package ranks in the top 25% across the country! Benefits: 401(k) Retirement Plan with Fidelity – 2.5% Base contribution paid toward your retirement by Glory even if you do not participate. Plus, Glory matches 3% up to 6% of your contribution Health insurance – 3 medical plans to choose from. High, Medium and Low deductible through Blue Cross Blue Shield MDLive – 24/7 Virtual Doctor plus a Nurse Line Dental insurance Vision insurance FSA / Dependent Care Voluntary Life Insurance Basic Life insurance and AD&D – Company paid Short Term Disability / Long Term Disability / Employee Assistance Program – Company paid Paid Vacation – start with a prorated amount of hours your first year depending on start date. 80 vacation hours earning your first full year and vacation hours increase based on years of service Paid Sick days based on City/State requirements Paid Holidays – 9 to 11 days based on start date Professional development assistance Education assistance Adoption Assistance Legal and ID Theft plans Annual Bonus opportunity Opportunities for internal promotions/career advancement