Demand Generation Manager (Content & Conversion)

LoyaltyLion is the leading loyalty and engagement platform trusted by thousands of ecommerce brands worldwide. It’s been an incredible few years for LoyaltyLion. We’ve closed $22m in funding; built out our Leadership team; achieved spots in both the Deloitte Fast 50 and the FT1000 and at the start of this year we were named no.1 in loyalty management worldwide by G2 and voted the 8th best software company in the UK. We’re already the No.1 loyalty platform worldwide (G2) and trusted by more $10m+ brands on Shopify than any other loyalty specialist (including brands with over $1b), meaning we're uniquely well placed to deliver value to our Partners and increase revenue growth from this channel. The Demand Generation Manager has one clear priority, use the LoyaltyLion website to reach and convert more brands. The role plays a crucial part across our inbound efforts, supporting the Demand Director across all areas of content development from creative scripts to website content, and site optimisation initiatives covering both SEO and CRO to grow our visibility and experience for potential customers. This role helps the Demand team work closely and collaboratively with the Brand team to ensure the site meets brand guidelines, TOV, leverages key messaging and supports demand metrics. This role is the demand team’s champion of the website, working to build new pages, experiences and experiments with other members of the team with the goal of reaching more potential customers and converting them. Content & SEO Creation of SEO content and copy Management of existing content pages Development of articles and blog content Working with external freelancers across SEO technical audits where needed Optimisation and CRO Website user experience research and optimisation Develop, improve and optimise site user journey CRO and A/B testing experiments Messaging and experience Development of landing pages for paid media campaigns Development of ad campaign messaging and scripts Managing external video editor resources Experience working in an in-house performance marketing environment Excellent copy writing skills across both direct response and long-form content Experience across UX and user research Background working across digital content and website management Experience working with script development and ad campaign materials Experience across SEO and content marketing 🛟 Life insurance from day 1 🎁 Access to comprehensive discounts through Perks at Work 💝 Charity giving scheme 💰 Optional pension salary sacrifice scheme ⏰ Flexible working – core hours between 10-4 🏠 Hybrid working with 2 days in our Farringdon Office 🎉 4.30pm finish on Friday 🥳 Quarterly team and company-wide socials 💻 Apple MacBook and all the equipment you need to be set up for success 🏡 £200 work from home allowance 🤖 Claude subscription 📚 Generous Learning & Development budget 📊 Bi-annual Performance Reviews with clear progression frameworks in place across every team 🎟️ Earn gift vouchers by getting recognised for your great work every day by your colleagues 🌞 25 days holiday per year + bank holidays ➕ One additional day of holiday for each year of service, up to 5 years 🎄 Christmas annual leave booster 🌍 Work from anywhere policy 🩺 The choice of two of the following: wellbeing budget, private medical insurance through Vitality, or private dental insurance 🚲 Cycle to work scheme 🤝 Employee Assistance Programme 👶 Enhanced parental leave 🏫 Workplace nursery scheme ❤️ Family forming leave policy