Demand Generation Manager / Specialist

Description Role Overview We are seeking a Demand Generation Manager / Specialist to help build, execute, and optimize our demand generation engine across the full funnel. This is a hands-on, execution-focused role responsible for launching and managing multi-channel campaigns, owning marketing automation within Marketing Automation tools (like Pardot Marketing Cloud Account Engagement), and translating data into actionable insights that drive pipeline growth. You will work closely with Marketing Leadership, Sales, and BDR teams to ensure campaigns are targeted, measurable, and aligned to revenue goals, not just lead volume. This role is ideal for someone who thrives in a fast-paced, revenue-driven environment and wants to have a direct impact on pipeline performance. What You’ll Do Campaign Execution & Marketing Automation Build, launch, and optimize multi-channel demand generation campaigns in Pardot, including: Email nurtures and lifecycle programs Landing pages and forms Automation rules and Engagement Studio workflows Manage segmentation, scoring, and lead routing to ensure the right leads reach sales at the right time Partner with content, events, and marketing teams to operationalize campaigns and programs Targeting & Intent-Driven Marketing Leverage 6sense intent data to identify in-market accounts and prioritize outreach Execute account-based and persona-based campaigns aligned to buying stage and signals Use ZoomInfo for list building, enrichment, and audience segmentation Pipeline Growth & Performance Optimization Support pipeline generation by driving: MQL volume and quality Conversion rates across the funnel Campaign engagement and velocity Continuously test and optimize subject lines, messaging, audiences, and cadence Identify what’s working, what’s not, and recommend where to adjust spend and focus Reporting & Analytics Own campaign and funnel reporting, including: Campaign performance and engagement Lead flow and lifecycle progression (MQL → SQL → Opportunity) Build dashboards and provide insights to marketing and sales leadership Translate data into clear recommendations that improve results Sales Alignment Partner closely with Sales and BDR teams to align on: Target accounts and personas Lead definitions and SLAs Campaign goals and follow-up expectations Ensure clean handoffs between marketing and sales and help troubleshoot pipeline gaps Process & Optimization Maintain campaign documentation, naming conventions, and best practices Support data quality initiatives and reporting accuracy Collaborate with Marketing Operations to improve systems, workflows, and reporting What Success Looks Like (First 6–12 Months) Campaigns are launched on time, properly segmented, and consistently measured Improved engagement and conversion rates across nurture programs Clear visibility into what’s driving pipeline and revenue Increased trust and alignment between Marketing and Sales Data-driven insights that actively influence campaign strategy and performance Required Qualifications 2–3 years of experience in B2B demand generation, digital marketing, or marketing operations Hands-on experience with a marketing automation platform (Pardot preferred; Marketo or similar acceptable) Experience building and executing campaigns—not just coordinating them Familiarity with full-funnel marketing and lead lifecycle concepts Strong analytical skills with the ability to turn data into insights Experience working cross-functionally with marketing and sales teams Preferred Qualifications Experience with: Marketing Automation Tools 6sense or other intent/ABM platforms ZoomInfo (list building, enrichment) Salesforce reporting and dashboards Exposure to account-based marketing (ABM) strategies Experience in B2B services, technology, or SMB/mid-market environments Strong project management and organizational skills Why Join Us Direct impact on pipeline and revenue growth Close partnership with Sales and senior leadership Opportunity to build and scale programs, not just execute tasks Flexible work environment (hybrid or remote options) Room to grow into a more senior demand generation role Novatech provides competitive compensation, great benefits, a positive upbeat culture, and ongoing professional development for your career. Market competitive salary based upon experience. Comprehensive benefit package including medical, prescription, dental, vision, life insurance and other supplemental coverage. 401(k) plan with matching company contribution Generous Paid Time Off, Volunteer Time Off, Floating Holiday, Company Holidays and Parental Leave $300 per year to contribute to achieving your personal wellness and fitness goals. Employee Recognition Programs Novatech provides equal employment opportunities (EEO) to all employees and applicants. We consider qualified applicants for employment regardless of race, color, religion, creed, national origin, sex, pregnancy, sexual orientation, gender identification,