Demand Planner APAC

The Role Charlotte Tilbury has grown rapidly across Asia-Pacific, with an established presence in Hong Kong, Macau, China, Singapore, Thailand, India, Malaysia and South Korea. As we continue to accelerate growth through new-market expansion, we are seeking a commercially minded and highly collaborative Demand Planner to strengthen our regional planning capability. The Demand Planner will own the development of a high quality, consensus demand plan that supports commercial growth, product availability, and financial delivery across the APAC region. The role converts market intelligence, sell-in and sell-out trends, promotional plans, launches, and customer requirements into an actionable rolling forecast. We are looking for a candidate with at least three years of demand planning or relevant Supply Chain experience, ideally within beauty or FMCG. You will be a strong communicator and relationship builder, able to challenge assumptions constructively and turn data into clear business recommendations. Role Accountabilities Own the rolling APAC demand forecast at market, channel, customer, and SKU level Build and maintain the regional statistical forecast in FuturMaster, applying relevant demand drivers and market intelligence Analyse sell-in, sell-through, market data, inventory to identify demand signals, risks and opportunities Translate promotional calendars, price changes, assortment changes, and commercial initiatives into forecast assumptions Lead demand planning for new product post-launch reviews, reformulation forecast, discontinuation and range changes Evaluate demand impact from cannibalization, product substitution, phasing and channel shifts Facilitate monthly market demand-review meetings to secure and align timely, robust and consensus-based forecasts Consolidate regional demand inputs and prepare key assumptions, haps, risks and growth opportunities in the APAC S&OP process Partner with Commercial, Marketing, and Finance teams to reconcile demand plans with strategic priorities, budget and latest estimate Measure forecast accuracy, bias and forecast variances; lead root-cause reviews to drive improvement actions Produce concise planning dashboards and executive-reedy reporting on demand planning, and business performance Maintain planning master data, forecast parameters, and system data quality Strengthen regional planning standards, tools, reporting and ways of working through continuous improvement initiatives Work with Supply Planning to ensure an executable and realistic plan is developed to meet forecast requirements and financial budgets Reporting Relationships Reports into the Senior Demand & Supply Planning Manager APAC Key Selection Criteria We are looking for a collaborative and commercially minded Demand Planner who thrives in a fast-paced, high-growth environment. You will combine strong analytical capability with the confidence to influence stakeholders, challenge assumptions constructively, and deliver practical solutions across a diverse APAC region. Bachelor’s degree in Supply Chain Management, Business Administration or equivalent At least three years of experience working in Demand Planning, forecasting, supply chain planning or a related function; experience in beauty or FMCG is preferred Demonstrated experience managing demand forecast across multiple markets, channels, customers, or product categories within APAC Experience of challenging forecasting assumptions and influencing cross-functional stakeholders Strong process focused communication, interpersonal skills and great relationship building abilities Experience demand-planning systems such as FuturMaster, Anaplan, SAP IBP, or equivalent is advantageous Highly organized, detail-oriented, and able to manage priorities while delivering accurate work to under a fast-paced environment Proactive and solution-focused, with a strong sense of ownership, reliability, and follow-through Proficiency in MS Office Suite, Advanced Excel, Power BI or similar tools Fluency in English and Chinese is essential and proficiency in other regional languages is highly desirable