Digital Campaign Specialist

Overview We are seeking a highly skilled Digital Campaign Specialist to join our marketing team. This individual will take ownership of our digital marketing and campaigns for North America, with a focus on HubSpot, email marketing, and digital advertising. The ideal candidate is both strategic and hands-on, capable of designing, executing, and optimizing campaigns that drive engagement, lead generation, and pipeline growth across North America. Primary Location: ​Across Canada or USA​ Work Model: ​ Hybrid (GTA); Remote (Outside of GTA) Employment Type: ​Permanent Full-Time​ Vacancy Status: ​Backfill​ Compensation Range: $60,000 - $80,000 RESPONSIBILITIES HubSpot Support Design and manage workflows, automation, and campaign reporting Ensure data integrity, segmentation, and lead lifecycle management within HubSpot Training and support for the rest of the marketing team on HubSpot workflows, emails, and campaigns Email & Workflow Marketing Develop and execute targeted email campaigns, newsletters, and nurture sequences Create event workflows, including pre-event promotions, registration nurture, and post-event follow-up A/B test subject lines, content, and CTAs to optimize performance Campaign Development & Execution Manage digital campaign tools to create and launch digital ads (search, display, social, etc.) across North America Collaborate with internal teams to design compelling ad creatives, messaging, and landing pages Monitor campaign KPIs and adjust targeting, messaging, and budgets to maximize ROI Analytics & Reporting Track, analyze, and report on campaign performance and impact on pipeline Provide insights and recommendations for continuous improvement QUALIFICATIONS, SKILLS & EXPERIENCE Native or fully fluent bilingual proficiency in French and English, with exceptional written and spoken French communication skills required Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) 3–5 years of experience in digital marketing with hands-on HubSpot expertise (workflows, email automation, reporting) Experience with Account Based Marketing (ABM/ABP) usage in HubSpot Proven experience creating and executing email campaigns, newsletters, and nurture workflows Experience managing digital ads campaigns (Google Ads, LinkedIn Campaign Manager, or equivalent) Strong analytical skills with the ability to translate data into actionable insights Excellent communication and project management skills Knowledge of B2B marketing best practices, particularly for North America markets, preferred ABOUT ADASTRA Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence—responsibly, strategically, and at scale. With over 25 years of experience, Adastra empowers enterprise clients to unlock business value through data innovation, operational excellence, and smart customer engagement. Trusted by some of the world’s most prominent brands, Adastra delivers end-to-end solutions grounded in thoughtful strategy, robust governance, and deep technical expertise. From defining vision to ensuring execution, Adastra guides organizations through every stage of their AI, data and cloud journey—building future-ready capabilities and delivering measurable, lasting impact. Adastra serves clients across key industries including financial services, automotive, manufacturing, technology, media and telecom (TMT), healthcare, retail, and professional services. The company employs more than 2,000 professionals across North America, Europe, and Asia. WHAT WE OFFER Opportunity for advancement and career progression Competitive compensation package Comprehensive benefits plan Successful referral program The opportunity to work with one of Canada’s 50 Best Managed Companies Satisfaction of working for a reputable company A flexible, dynamic, and diverse workplace EQUAL OPPORTUNITY EMPLOYER In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, marital status, or any other ground as described in the Ontario Human Rights Code.  In addition, accommodation will be provided during the hiring process. Adastra Corporation’s implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance. AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.g., keyword matching, qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions. There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from ‘@adastragrp.com’ or ‘@talent.icims.com’ are fraudulent. All employment offers are sent via DocuSign and if you receive an employment offer from a suspicious email and not via DocuSign, it is fraudulent. Contact [email protected] to inquire about jobs at Adastra, to report a suspicious request for money or personal information from external websites or suspicious employment offers.