Digital Content Creator

Department Overview: Student Affairs is dedicated to helping students succeed inside and outside the classroom. Our departments serve students in areas including health and well-being, success and belonging, leadership and community engagement, and student advocacy. We collaborate broadly across the many campus units and programs that serve students to foster a welcoming and inclusive community for all students. Anticipated Start Date: 09/07/26 Anticipated End Date (If Applicable): Remote Work Eligibility Detail: Partially Remote Anticipated Hours Per Week: Minimum: 10 Maximum: 20 Schedule: Hybrid and flexible, established around class schedule. Must be able to work at least 8-12 hours during office hours Monday-Friday, 8 a.m.–5 p.m. Must be able to work in the office at least one day a week. Some evening and weekend hours may be required for projects such as special events, photo shoots, table hosting, etc. Salary/Wage Range/Lump Sum: Minimum: $15.00 Number of Positions: 1 Qualifications: Required Qualifications: • Pursuing a degree in business, marketing, communication arts, English, journalism, public relations, or a similar field • Demonstrated skill editing short-form video using programs such as CapCut, Adobe Premiere Pro, or similar tools • Demonstrated skill creating visual assets using Canva, Adobe Photoshop, or Adobe Express • Strong organizational skills with a proven track record of meeting strict deadlines and managing multiple projects simultaneously • Ability to work effectively both independently and within a collaborative team setting Preferred Qualifications: • Experience creating, maintaining, and adhering to a content calendar • Experience with project management tools (e.g., Asana), social media scheduling software (e.g., Metricool), and digital asset management software (e.g., Brandfolder) • Comfortable, energetic, and natural when interviewing peers, hosting video segments, or approaching students for street-style interview content • Creative mindset with experience brainstorming and executing successful engagement campaigns tailored to students Knowledge, Skills & Abilities : • An understanding of current social trends, platform algorithms, popular audio, and how to tailor content for specific target audiences • Ability to write clear, engaging, and brand-aligned copy tailored for social media, email newsletters, and the web • Excellent communication skills with an outgoing, adaptable, and professional demeanor • High energy and drive to execute tasks independently under general direction, test unconventional ideas, and bring fresh perspectives to the team • Commitment to high quality, accuracy, and brand consistency across all public-facing deliverables. • Great sense of humor is always a plus! Position Summary/Job Duties: Are you obsessed with digital storytelling, ahead of social media trends, and comfortable both behind and in front of the camera? Do you want to be a social media influencer on campus? UW–Madison Student Affairs is seeking a creative and self-motivated Digital Content Creator to elevate our digital presence and highlight the student experience. In this role, you will brainstorm campaigns, host casual on-camera interviews, produce high-performing Reels, and analyze social metrics. You will work closely with our Communications and Advancement team to gain real-world marketing experience, published work for your portfolio, and measurable analytics for your resume. Duties include: • Collaborate with the communications team and interns to brainstorm, script, film, and edit short-form video content (Instagram Reels, TikTok-style videos) and graphics that appeal to a diverse student body • Conduct casual interviews with students, cover campus events, and recruit student participants for video projects • Contribute to the editorial calendar, pitch fresh content ideas, and publish posts • Monitor platform metrics and gather performance reports to inform digital strategy and optimize future content • Write copy for social media and website; assist with blog posts and email campaigns as needed • Organize Student Affairs multimedia assets using digital asset management tools • Assist with administrative tasks, photo shoots, and hosting tables at campus events as assigned Commitment to work through the summer is required. To apply, please submit the following: - Resume - Cover Letter - Portfolio (or at least three social media reels) Physical Demands: N/A Institutional Statements: Equal Employment Opportunity Statement: UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce. Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu Accommodation Statement: If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/