ABOUT SVR
At SVR, we believe skincare is more than beauty - it is about confidence, care and science working together. For more than 60 years, we have developed high-performance dermo-cosmetic solutions for sensitive and vulnerable skin, combining dermatological efficacy with respect for the skin and the planet.
Recommended by dermatologists and present in more than 50 countries, SVR is continuing to grow in Romania. We are looking for a creative and results-driven professional to help us make the brand increasingly visible, relevant and desirable across digital and retail touchpoints.
MAIN MISSION
As Digital Content & Influence Manager, you will contribute to the deployment of SVR Romania's brand, content, social media and advocacy strategy. You will propose consistent, high-impact actions that strengthen the brand's online visibility, expand its audience and drive meaningful engagement, influence and social selling.
Working closely with the Marketing Manager and local cross-functional teams, you will translate global brand priorities into locally relevant content and activations. You will coordinate social media, creators, agencies and selected brand and trade marketing projects, ensuring that every consumer touchpoint reflects SVR's scientific credibility, identity and tone of voice.
KEY RESPONSIBILITIES
1. Social Media Strategy & Community
- Contribute to the local social media strategy across Paid, Owned and Earned channels, in line with the brand strategy, business priorities and global guidelines.
- Act as the guardian of the brand image and ensure consistent application of the editorial guidelines across Instagram, Facebook, TikTok and LinkedIn.
- Develop platform-relevant ideas and activations that grow reach, engagement, qualified traffic and consideration for the brand.
- Oversee community management and e-reputation, ensuring relevant, timely and brand-appropriate responses to online conversations.
- Monitor competitor activity, cultural signals and emerging social media formats, tools and best practices, and turn them into relevant opportunities for SVR Romania.
2. Content Strategy & Production
- Build and manage the local content plan, translating brand priorities, product launches and consumer insights into compelling social-first stories.
- Create, adapt or coordinate high-quality content - including photos, videos, reels, stories, scripts, captions, educational formats and website assets - together with internal teams and agencies.
- Develop creative concepts for product launches, seasonal campaigns, events and real-time marketing opportunities.
- Ensure that all content is visually consistent, locally relevant, scientifically accurate and compliant with brand, regulatory and legal requirements.
- Collaborate with E-Commerce, Sales, Medical, Training and Beauty Adviser teams to connect awareness with traffic, conversion and strong in-store or online consumer experiences.
3. Influencer Marketing & Advocacy
- Develop and implement the local influencer marketing and advocacy strategy, applying global influence frameworks for awareness, engagement and conversion, in collaboration with the Marketing Manager, agencies and relevant internal teams.
- Identify, map and cast the right mix of creators, experts, communities and long-term ambassadors and affiliates, based on brand fit, audience relevance, content quality, credibility and performance, managing the associated casting budget.
- Own day-to-day relationships with creators and their agencies, building authentic, long-term collaborations that strengthen brand desirability.
- Manage influencer campaigns end to end — objectives, selection, outreach, negotiation, contracting, creative briefs setting clear expectations, KPIs and guidelines, product logistics, content validation, publishing and amplification — coordinating with all digital partners (e-shop, content, media agency).
- Coordinate paid partnerships, launches, PR events, press trips and community activations, ensuring a consistent brand experience at every stage.
- Own end-to-end delivery of brand events (launches, press days, congresses, trips, workshops): concept, budget, logistics, guest list and invitations, briefing, on-site coordination and post-event content and performance follow-up.
- Run seeding campaigns around key brand moments, track results and keep the seeding database qualified through ongoing segmentation, scoring and contact management.
- Guide creators in translating the brand's scientific messages, emotion and values into content that feels natural to their communities while remaining accurate and compliant.
- Manage deliverables, usage rights, disclosure requirements, timelines and budgets, working closely with agencies and internal stakeholders.
- Monitor influence performance: consolidate monthly KPIs across reach, views, engagement, earned visibility, content quality, traffic, conversion and social-selling indicators, and translate results into actionable recommendations for future activations.
4. Performance, Budget & Agency Management
- Define campaign and channel KPIs together with the Marketing Manager and monitor monthly performance across all social networks and influencer initiatives.
- Analyse results, identify trends and opportunities, prepare clear performance reports and proactively recommend corrective actions.
- Coordinate the media agency on content sponsorship and amplification strategy, ensuring effective use of the available budget to build awareness, engagement and followers’ recruitment.
- Ensure that all activities comply with applicable legal, regulatory, contractual and GDPR requirements.
PROFILE
- Higher education in Marketing, Communication, Digital Marketing, Business or a related field.
- At least 3 years of relevant experience in social media, content and influencer marketing, ideally for a digital-first brand in a highly competitive environment.
- Demonstrated experience managing creators and influencer campaigns from strategy and negotiation through execution and performance analysis.
- Strong digital culture and hands-on understanding of Instagram and TikTok.
- Experience with content development and a strong understanding of what makes social-first creative effective.
- Experience in cosmetics, skincare, dermo-cosmetics, health or another regulated consumer category is a strong advantage.
- Agency-side or brand-side experience is equally relevant, provided you can combine creative thinking with disciplined project delivery.
- Fluent English is required; French is a plus.
SKILLS
- Creative, with a strong sense of aesthetics, storytelling and attention to detail.
- Fluent in native, platform-first content codes (Reels, TikTok formats, Stories), able to brief and direct creators to produce content that performs without losing brand identity.
- Excellent Romanian communication and writing skills, with flawless spelling and grammar, and the ability to adapt tone of voice to different channels and audiences.
- Strong project management skills: able to manage multiple projects, priorities, stakeholders and deadlines simultaneously.
- Strong interpersonal, relationship-building and negotiation skills.
- Analytical and KPI-driven, with the ability to translate data into clear actions.
- Autonomous, rigorous and reliable, while working naturally as part of a collaborative team.
- Flexible and agile, with the ability to adapt quickly in a fast-moving environment.
- Proactive and curious, with the confidence to propose ideas and take ownership from concept to execution.
KEY PERFORMANCE INDICATORS
- Growth in qualified reach, video views, engagement and audience across priority social platforms.
- Quality, consistency and on-time delivery of the content calendar and brand campaigns.
- Influencer campaign performance, earned visibility, creator content quality and strength of long-term creator relationships.
- Traffic, conversion and social-selling contribution generated by relevant content and activations.
- Campaign, agency and budget delivery versus agreed objectives and timelines.
- Brand consistency, regulatory compliance and quality of community interactions.
WHAT WE OFFER
- An agile and supportive team, combining local decision-making freedom with guidance from our international team.
- The opportunity to shape the voice and visibility of a fast-growing dermo-cosmetic brand in Romania.
- A varied role combining strategy, creativity, creators, content and hands-on execution.
- Hybrid working, with one remote day per week.
- Private medical insurance, monthly meal vouchers and a competitive benefits package.
- 2 Years Fixed-term contract - maternity leave cover