Digital Content Specialist

Salary Range: $45,000.00 To $50,000.00 Annually The Mission: EndeavorB2B is a rapidly growing US-based B2B media and events company founded in 2017. Endeavor’s mission is to deliver the highest-quality content in the B2B markets we serve and to do so in the various, multi-channel formats that today’s industry professionals demand. From informative e-newsletters to in-depth monthly magazines to curated in-person events, EndeavorB2B is committed to providing the best opportunities for professionals to stay knowledgeable and connect with marketplace colleagues that drive their industry forward. The Team: Endeavor places a high importance on its data-driven core values of accountability , continuous improvement, teamwork and being passionate about value creation in an environment that maintains minimal politics, directional clarity, high productivity and low turnover among good people. These values are adopted at all levels of the company across every sphere and give the company its operational advantage. Our departments and operating businesses have autonomy and place a high value on meritocracy, with a commitment to providing individuals with opportunities for growth and development. Job Summary: The Digital Content Strategist plays a critical role in executing and optimizing digital and print publishing operations across multiple B2B media brands. This role ensures all content meets EBM, SEO/GEO and UX best practices, adapting editorial and print content for digital platforms with consistent tagging, formatting, and categorization within the CMS while also managing the print cycle of their brands (if applicable). They collaborate closely with editors, writers, and developers to meet deadlines, resolve technical issues, and keep content aligned with publishing schedules and brand goals. They manage newsletter production from build to distribution, including A/B testing and performance tracking, while ensuring high standards of design, engagement, and deliverability. The role involves maintaining website metrics dashboards, analyzing traffic patterns, and developing actionable insights to inform content strategy and improve performance. They write and schedule platform-specific social media posts, engage with followers, and monitor competitor activity and industry trends. Essential Job Function: Format, upload, and publish content in the CMS while ensuring SEO standards and UX best practices are met by tagging and categorizing content consistently. Select, source, and create appropriate images or graphics for web and social content using tools like Canva or Adobe Express. Convert long-form editorial into multiple formats (e.g., newsletters, infographics, threads) and update evergreen content for accuracy and relevance. Work with brand editors to manage content calendars and ensure timely delivery through collaboration with writers and editors. Collaborate with developers or digital teams to implement site updates and troubleshoot technical issues. Use analytics tools to track content performance, maintain dashboards, and analyze traffic trends to identify gaps and opportunities. Develop insights from performance data to guide future content strategies and distribution plans. Build and send newsletters, conduct A/B tests, and monitor engagement metrics such as open rates and click-through rates. Write, edit, and schedule platform-specific posts, maintain brand voice, engage with audiences, and monitor competitors and trends. Maintain editorial standards across brands and actively contribute to planning meetings and content ideation. Core Competencies: Understanding of SEO/GEO, analytics, AI, Social Media platforms Good communication skills Multi-tasker Commitment to data-driven decision making and audience growth Comfort with Metrics and Data collection Knowledge/Skill/Ability: Writing and Editing SEO and AI proficiency Bachelor's Degree in English, Journalism, Communications or related field 3+ years Editorial experience CMS and Newsletter experience preferred For this position, the salary range is $45,000 - $50,000. To all current EB2B employees: If you are interested in applying for this position, please apply through the company intranet job listings. Benefits at EB2B: We offer competitive benefits package including medical, dental, and vision 24/7 access to Telehealth services FSA and HSA pretax savings accounts Company paid life insurance and disability 401(k) with company match Paid parental leave A generous PTO policy 12 paid holidays Tuition assistance Professional growth opportunities through continuing education Company Core Value Awards Employee Retail & Travel discounts EndeavorB2B is an equal opportunity employer. We are committed to providing equal employment opportunities in recruiting, hiring, training, promotions, compensation, and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information or veteran status.