Digital Copywriter – Paid Ads

Job Description Employment Type: 2-year contract (Renewable yearly/converted to permanent staff) Working Model: Hybrid (3 Days WFO, 2 Days WFH) Understanding the Role We are looking for a creative, performance-driven Paid Media Copywriter to join our dynamic team. You will be responsible for developing, writing, and testing high-impact ad copy and visual concepts across all major paid channels to directly influence key business growth targets. The ideal candidate understands direct response principles and uses campaign data to inform creative strategy. You will collaborate with Paid Media Managers and designers, analysing briefs to recommend optimal ad formats and creating both copy and basic visuals. This role offers a direct chance to craft engaging, data-backed narratives that optimise funnel performance in a collaborative, international environment. Nature of work : More short-form, performance-driven copywriting than long-form brand storytelling. Think headlines, ad captions, call-to-actions Core focus : Analyse campaign briefs and recommend optimal ad formats and creatives. Write persuasive and engaging copy for paid ads, landing pages, and email campaigns. Writing copy for paid media ads (likely Meta Ads, Google Ads, LinkedIn Ads, etc.) Source or recommend visuals (images/videos) to complement ad copy. Create basic banners and creatives using Adobe Express / Adobe Photoshop Adapt and refine ad copy in response to campaign optimisation needs Analytical thinking (understanding how copy affects engagement/click-through rates) Proofread campaign materials, ensuring clarity and brand alignment Collaborate with paid media managers to design and execute A/B tests Review campaign data across platforms and translate insights into content recommendations Stay up to date with social media guidelines, ad trends, and best practices Support overall marketing strategy with fresh, data-backed creative ideas Requirements Excellent written and verbal communication in English (clear, concise, persuasive) Experience writing for paid ads Basic creative sense (choosing or pairing visuals with copy) Basic Adobe Photoshop/Adobe Express skills Exceptional organizational skills with an ability to manage multiple tasks while maintaining a high degree of accuracy with meticulous attention to detail Strong grasp of social media guidelines and content best practices Experience writing for B2B topics Strong understanding of content marketing principles and awareness of industry trends Curious, proactive, and eager to learn paid media optimisation Minimum 2-3 years of experience Bachelor’s degree in English, Marketing Communications, or related field Benefits Exposure to global team and work culture Great work-life balance Good structure and system in place Dynamic and multi-national work environment Supportive team culture and opportunities for professional growth