Digital & Customer Analyst

Digital & Customer Analyst At Missoma, we believe jewellery is more than just an accessory, it's a form of self expression. Founded in 2007 by Marisa Hordern, we've grown into a globally recognised brand known for our demi fine and solid gold pieces, all designed in house at our London studio and crafted with care. We're looking for a sharp, commercially minded analyst who's as comfortable in a spreadsheet as they are in a strategy meeting. If you love turning data into decisions, thrive on optimisation, and want your insight to directly shape how millions of customers experience our website, we'd love to hear from you. Why you'll love working with us At Missoma, we live by three core values: Authentic...We value honesty, open feedback, and conscious sustainability. You'll be part of a team that genuinely cares about people and the planet. Collaborative...Every voice matters. We foster inclusivity, creativity, and fun, working together to innovate and grow. Entrepreneurial...We think big and act boldly. You'll be encouraged to bring ideas, take initiative, and make a real impact. Your role as digital & customer analyst You'll be a key player in our Growth team, spearheading the optimisation of our website performance and the health of our customer database. Reporting to our Chief Growth Officer, you'll manage strategic partnerships with CRO agencies and own our ecommerce testing and measurement tools, using your commercial acumen and analytical prowess to provide the insights that drive profitable growth. What you'll be doing Create, monitor, and report on ecommerce tracking, building dashboards that reveal website performance, customer behaviour, and sales trends. Devise and run A/B tests with our eCommerce Manager and external agencies, optimising conversion, AOV, and the wider customer experience. Turn test results into clear insights and recommendations, feeding data driven thinking into our website and frontend development roadmap. Build and monitor customer cohorts to understand behaviour, lifecycle stages, and churn, and share journey and channel insights with our Performance Marketing team. Partner with our CRM team on test plans that boost customer retention, engagement, and lifetime value. What you'll bring Minimum of five years' proven experience in digital analytics, customer lifecycle analysis, and A/B testing. Strong analytical skills, with the ability to interpret complex data sets and turn them into actionable insight. Proficiency in analytics tools and platforms such as Google Analytics, Content Square, Tableau, or Power BI. Hands on experience with A/B testing tools and methodologies. Excellent organisational and project management skills, with the confidence to work independently and collaboratively in a fast paced environment. What you'll get Generous staff discount across our products and experiences. Hybrid working model with flexible hours at our West London HQ. Healthcare cash plan to support everyday wellbeing. Enhanced parental leave after two years of service. Annual paid volunteer day to give back to causes you care about. Monthly team socials and events. Access to cycle and tech schemes with easy monthly payments. Department Digital Marketing Locations Missoma HQ Remote status Hybrid