Digital Experience Strategist

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities. At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter. This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today. The Role We're looking for a Digital Experience Strategist to join our Web Experience team and shape how our B2B website is structured, navigated, and experienced by enterprise buyers. You'll shape the strategic layer of our site - from overall experience architecture and information design to dynamic content frameworks that adapt the journey based on who's visiting and why. This role sits at the intersection of UX strategy, content architecture, and marketing technology. You'll partner closely with UX designers, researchers, demand generation, and web development to ensure our digital experience serves the complexity of an enterprise sales cycle - and evolves as our products, audiences, and goals change. The Main Responsibilities Experience Architecture Define and maintain the overall experience architecture of our B2B marketing website — including site structure, navigation logic, page hierarchy, and cross-journey wayfinding. Develop and govern experience frameworks that connect content, user flows, and buyer intent across the full funnel. Identify structural gaps or friction points in the current site experience and lead strategic initiatives to address them. Partner with UX designers to ensure architecture decisions translate into coherent, accessible, on-brand interactions. Personalization & Dynamic Journeys Design audience segmentation frameworks and dynamic content rules that power targeted, reactive user flows for key buyer segments. Map personalized journeys by industry vertical, company size, job function, and funnel stage — balancing relevance with site coherence. Own the configuration and governance of personalization tooling within our MarTech stack, including AEM and associated targeting platforms. Run a continuous testing and optimization cadence — A/B and multivariate — translating results into strategic improvements. Strategy & Measurement Define KPIs for both structural experience quality and personalization effectiveness — including engagement, task completion, conversion lift, and pipeline influence. Translate analytics, user research, and intent data into actionable roadmap recommendations. Serve as a strategic thought partner to UX, content, demand gen, and sales on all things related to the digital buyer journey. Communicate experience strategy clearly to leadership and stakeholders, including roadmaps, rationale, and performance reporting. What We Look For in a Candidate Required experience 5+ years in digital experience strategy, UX strategy, or B2B web/demand generation roles Demonstrated experience owning information architecture or site experience strategy at scale Hands-on experience with personalization or testing platforms (Adobe Target, Optimizely, or similar) Strong grasp of B2B buyer journeys, multi-stakeholder purchase dynamics, and enterprise marketing Ability to document and communicate complex logic — rules, flows, content conditions — for both technical and non-technical audiences Comfort working from both qualitative and quantitative inputs to shape strategy Preferred: Experience working within Adobe Experience Manager (AEM), including content architecture, ContextHub, and Targeted Content Familiarity with intent data platforms such as 6sense or Demandbase Background in enterprise or networking/security-adjacent product marketing Understanding of UX design principles and ability to participate meaningfully in design reviews Experience with SEO strategy as it relates to site architecture and content hierarchy Comfort working in lean, high-ownership teams with broad scope Compensation This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges $84,629 - $112,838 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $88,860 - $118,480 in these states: CO HI MI MN NC NH NV OR RI $93,092 - $124,122 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's: Benefits Bonus Structure #LI-Remote Requisition #: 342726 Life at Lumen Life at Lumen is human and connected, even in a fast moving, AI‑focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes. Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win. To learn more about Life at Lumen and how we live the Lumen 8, please visit: https://jobs.lumen.com/global/en/life-at-lumen Background Screening If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Equal Employment Opportunities We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. Privacy Notice Lumen is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process. Our Applicant Privacy Notice explains how we collect, use, disclose, and protect applicant information, as well as how individuals may request access to or deletion of their personal data. To review Lumen’s Global Employment Applicant and Talent Community Privacy Notice, please visit: https://jobs.lumen.com/global/en/privacy-notice Disclaimer The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.