Digital Marketing Expert

Opis radnog mesta MaxBet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange . As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry. MaxBet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia . We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity. Our success is built on our people - we foster a culture of teamwork, clear communication and mutual respect. As we continue to grow, we are looking for a: Digital Marketing Expert Role Summary: This position focuses on driving digital growth and market presence in the Montenegro and Bosnia and Herzegovina through strategic campaign leadership and cross-channel coordination. The role combines data-informed decision-making, stakeholder collaboration and performance optimization to ensure impactful and efficient marketing outcomes. It also plays a key part in maintaining a strong and consistent brand presence while adapting approaches to local market dynamics. Responsibilities: Led end-to-end planning and execution of integrated digital marketing campaigns. Developed and implemented digital media and advertising strategies aligned with business and campaign goals. Created media plans, optimized budget allocation and managed relationships with media owners and vendors. Coordinated development and timely delivery of digital creative assets across teams and partners. Led execution, optimization and performance improvement of paid and programmatic media campaigns. Monitored KPIs and analyzed campaign performance using analytics and attribution tools (e.g., Google Analytics, AppsFlyer). Prepared actionable performance reports and presented insights to internal teams and senior management. Oversaw campaign tracking, tagging and data accuracy in collaboration with technical and external teams. Managed campaign budgets, forecasting and cost optimization. Ensured brand consistency across all digital channels and conducted regular competitive analysis. Zahtevi Qualifications: Minimum secondary vocational education of 4 years (NQF Level 4) in economics, law, administration, or related fields. At least 5 years in the same or similar role. Experience in creating coordinated marketing programs at both strategic and tactical levels. Excellent understanding of audience segmentation in digital marketing and related strategies. Experience working with digital marketing platforms. Highly organized with strong communication and presentation skills, both written and verbal. Ability to organize and manage detailed tasks effectively. Strong program and project management skills. Pogodnosti Perks and benefits: Health & Well-being: Private health insurance. Up to 6 days of 100% paid leave without a certificate. Sports membership. Work Environment & Comfort: Modern workspace with relaxation areas. Hybrid work model with flexible working hours. Remote work up to 30 days/year. Work-Life Balance: 24+ days of annual leave. Birthday off. Shorter Fridays (2 PM finish). Reduced hours for moms with kids starting kindergarten. Fully covered maternity leave (according to company policy). Day off for parents of first graders. Growth & Development: Paid training, workshops, and educational opportunities. Team-building events and sports activities. Additional Perks: Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade. Role-based bonus opportunities. Referral bonuses for recommending new hires. Full equipment and onboarding for every role.