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MY

Digital Marketing Lead

Myemployment
Posted 4 hours ago
🇺🇸United States🏠Remote📁Marketing
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About Us MyEmployment is reinventing how employment verifications work—giving employees control of their employment data, helping employers protect employee privacy, and reducing verification costs for lenders, background screening companies, and other credentialed organizations. Job Description This is a remote position. From campaign planning and analytics to content, email, and contractor coordination. You'll work directly with company leadership to translate strategy into demand, hold a consistent publishing and outbound rhythm across channels, and apply best practices to everything we publish. Requirements What You'll Do Build and maintain a 90-day rolling content and campaign calendar. Design, author and run demand-gen campaigns that put MyEmployment in front of CHROs, Chief People Officers, and CFOs at U.S. employers with 1,000+ employees. Build and manage email nurture sequences in ZoHo, segmenting by several different demographics. Repurpose founder-driven content into multiple formats (long-form, short-form, video, carousel, email) aimed at the employer audience. Create, edit and/or approve posts, emails, and short videos yourself or with a team of contracted resources necessary to meet campaign content goals. Use scheduling, CRM, and analytics platforms (Zoho, Zapier, Metricool) to manage publishing and connect marketing activity to pipeline in the CRM. Review website, email, and funnel metrics weekly — track what's working, test and modify what's not and report results and insights to leadership. What You Bring Proven, hands-on experience running multi-channel B2B marketing or demand gen for a founder-led brand — ideally selling to HR, People, or finance leaders. A track record of building a marketing function from the ground up — you've done the work yourself, not just managed a team that did it. Strong understanding of content cadence, campaign analytics, and funnel optimization. Hands-on familiarity with publishing, CRM, and automation tools (Zoho, Sendy, Zapier, Metricool). Excellent writing and editing skills; ability to maintain a consistent, credible tone across channels. Analytical mindset — you love testing and learning from data; working knowledge of Google Analytics, Search Console, and conversion fundamentals (load time, CTA testing, conversion tracking). Benefits Great medical, dental, and vision insurance options Retirement plan with company match to help save for your future In addition to 7 observed holidays, team members have 15 days paid time off Every position is fully remote, and our culture is family-first: flexible, life-respecting, and built on accountability. We measure results, not hours at a desk so you can do your best work and still show up for the people who matter.

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