Digital Marketing Lead

Digital Marketing Lead Own our digital presence and HubSpot and turn data-driven demand generation into qualified pipeline and measurable growth. About the Job As Digital Marketing Lead, you will play a central role in strengthening our marketing capabilities and turning digital marketing into measurable business results. The role has two primary areas of responsibility: You will own and drive Advisense’s digital presence across markets and target customer segments, increasing visibility, strengthening Advisense’s position. You will own and continuously develop HubSpot as our platform for marketing automation, lead management, analytics, and commercial reporting, ensuring that it effectively supports our marketing and sales activities. This position sits at the intersection of Marketing, Sales, and Commercial Excellence. Success in the role requires strategic thinking, strong analytical capabilities, and a willingness to execute hands-on. What you will do Inbound demand generation & ABM - Plan, execute, and continuously optimize digital demand generation and account-based marketing activities that increase visibility, engagement, and contributes to qualified pipeline across Advisense's service lines and markets. Content distribution & end-to-end commercial plays - run multi-channel campaigns leveraging thought leadership content, webinars, events, email marketing, social media, and paid channels to generate awareness and demand. HubSpot ownership - Own the HubSpot platform, including CRM administration, governance, workflows, lifecycle stages, lead management processes, integrations, and user support. Pipeline contribution - Build dashboards and reporting frameworks that provide transparency into traffic, leads, MQLs, SQLs, opportunities, pipeline generation, and commercial performance. Analytics & optimization - Monitor campaign performance, identify improvement opportunities, and use data-driven insights to optimize marketing effectiveness and return on investment. Commercial excellence support - Support broader commercial excellence initiatives by ensuring high-quality customer and opportunity data, consistent reporting, and scalable marketing and sales processes. Sales collaboration - Work closely with sales teams across the Nordic region to align targeting, lead qualification, follow-up processes, and demand generation priorities. Who You Are You have 3-5+ years of experience within digital marketing, demand generation, marketing automation, CRM management, or a related B2B marketing discipline. Commercial mindset - You understand that marketing success is ultimately measured by business outcomes and contribution to pipeline and revenue growth. HubSpot expertise - You have hands-on experience working with HubSpot and understand how to leverage the platform to support both marketing execution and commercial operations. Hands-on execution - You combine strategic thinking with a strong execution mindset. You are equally comfortable discussing strategy with stakeholders and executing campaigns, workflows, reports, and platform configurations yourself. Data-driven - You are comfortable working with marketing and sales data, building reports, analyzing funnel performance, and translating insights into action. What We Offer You: At Advisense, you will join a company with ambitious growth plans, a strong market position, and a culture built on expertise, collaboration, and trust. You will work closely with colleagues across the company and have the opportunity to shape how our digital presence, inbound demand generation, and commercial systems support the next phase of Advisense's growth journey. This is a unique opportunity for someone who enjoys combining market insights, content driven demand creation, data, technology, and commercial impact in one role. Company Description: Advisense has grown to become a market-leading expert company in governance, risk, and compliance (GRC). Through the acquisition of Transcendent Group in 2022, we are now the largest independent consulting firm in the Nordics in this area, helping our clients with advisory, services, technology, and fund solutions. We strive to be the best workplace for GRC experts and have more than 450 employees at our offices in Sweden, Denmark, Finland, Germany, Lithuania, Latvia, Belgium and Norway. Read more about us here. Locations Stockholm Remote status Hybrid