Digital Marketing Manager

Job Title: Digital Marketing Manager Location: Remote Role Type: Full-Time Working Hours: Must align to Sydney, Australia (9:00am–5:00pm AEST, Mon–Fri) We are looking for a commercially minded Digital Marketing Manager to own our online presence from top to bottom. This is a well-rounded role spanning community engagement, paid media, and website performance - ideal for someone who is equally comfortable writing copy and diving into campaign data. You'll have direct impact on brand awareness, customer acquisition, and revenue. This role is split across three key focus areas: 20% - Community Management & Organic Social: • Monitor, reply to, and moderate comments and DMs across all social platforms daily • Maintain brand voice and tone in all community interactions • Escalate issues appropriately and manage sensitive conversations with care • Plan and publish weekly content across organic social channels • Collaborate with designers and content creators to develop engaging posts • Track engagement metrics and report on community health 40% - Paid Media (Search & Social): • Manage and optimise paid search (Google Ads) and paid social (Meta, TikTok, etc.) campaigns across multiple accounts • Plan, execute, and iterate on campaigns to maximise ROI and hit performance targets • Monitor daily spend, pacing, and performance — making real-time adjustments as needed • Identify and outreach to creators and influencers for UGC and sponsored content • Brief and coordinate with creators to ensure content aligns with campaign objectives • Analyse performance data and produce regular reports with actionable insights • Stay current with platform updates, trends, and new ad formats 40% - Website Health (SEO & CRO): • Own and execute the SEO strategy — keyword research, on-page optimisation, technical SEO, and link building • Monitor organic rankings and search performance via Google Search Console and SEO tooling • Optimise website content and landing pages for both search visibility and conversion • Audit and improve the purchase flow, identifying friction points and testing solutions • Run A/B tests and conversion rate experiments using CRO best practices • Collaborate with developers and designers to implement website improvements • Produce monthly reporting on organic traffic, rankings, and conversion performance • 3+ years of experience in a digital marketing role with hands-on exposure to paid media, SEO, and organic social • Proven track record managing Google Ads and paid social campaigns at scale • Strong understanding of SEO fundamentals • Experience with CRO principles and A/B testing tools • Confident communicator who can represent the brand authentically in community interactions • Data-driven mindset — comfortable working with analytics platforms (GA4, Looker Studio, or similar) • Highly organised with the ability to manage multiple workstreams autonomously Nice to Have • Experience with e-commerce or DTC brands • Familiarity with Elementor or similar CMS platforms • Basic understanding of HTML/CSS for minor web edits • Basic graphic design • Experience briefing and working with content creators or influencers is a plus Fully remote position with flexible working arrangements Direct impact on business decision-making quality Competitive salary based on experience Opportunity to own and scale a marketing function end-to-end Clear progression opportunities as the business grows