Digital Marketing Manager

About this Position We are seeking a strategic and results-driven Digital Marketing & E-commerce Senior Manager to lead the digital growth agenda for our Professional business. This is a high-impact leadership role responsible for shaping and executing the digital marketing, content, performance media, and e-commerce strategy for a portfolio of leading brands. The successful candidate will lead a team of digital marketing professionals while partnering closely with Brand, Finance, Digital Experience (DX), and external agency stakeholders to drive business growth. The ideal candidate combines deep expertise in Performance Marketing, Content Strategy, Social Media, and Marketplace Media, with a strong track record of building long-term strategies, influencing cross-functional teams, and delivering measurable business results. We are looking for a highly motivated leader who thrives in a fast-paced environment, brings strong business acumen, and can transform digital opportunities into sustainable growth. What you’ll do · Define and execute the annual digital marketing strategy aligned with business objectives across the Professional Business portfolio. · Lead annual and monthly digital investment planning, budget allocation, optimization, and performance tracking. · Partner with Finance and commercial teams to ensure effective budget management and resource allocation. · Develop long-term digital growth strategies, including Digital Experience solutions such as websites and CRM initiatives across LATAM markets. · Lead performance marketing initiatives, ensuring media effectiveness and achievement of key business and marketing KPIs. · Define and oversee the content strategy, ensuring strong integration between organic content, paid media, social media, and e-commerce initiatives. · Build integrated digital ecosystems by connecting CRM, websites, content, paid media, and marketplace activities into a unified customer experience. · Drive e-commerce growth through marketplace media strategies and partnerships with key platforms. · Manage strategic relationships and negotiations with major digital partners, including Amazon, Mercado Libre, Google, Meta, TikTok, and other relevant platforms. · Lead relationships with partner agencies responsible for content, performance marketing, and marketplace media. · Establish clear roles, responsibilities, processes, and governance models between internal teams and agency partners. · Develop best practices, frameworks, templates, and operational guidelines that improve efficiency and scalability across the organization. · Create alignment between regional and local teams to ensure effective campaign execution and business impact. · Foster strong collaboration across Brand, Digital, E-commerce, DX, and other business functions. · Lead, coach, and develop a high-performing digital marketing team What makes you a good fit · Bachelor's degree in Marketing, Business, Communications, or a related field. · Significant experience in Digital Marketing and E-commerce leadership roles. · Strong background in Performance Marketing and Content Strategy. · Proven experience managing both digital marketing and marketplace/e-commerce media strategies. · Experience working within CPG, Consumer Goods, or similar complex organizations. · Experience operating within corporate environments rather than agency-only backgrounds. · Demonstrated success leading and developing teams. · Strong strategic thinking, stakeholder management, and influencing skills. · Ability to work effectively across multiple functions and markets. · High level of ownership, initiative, and results orientation. · Excellent communication and relationship-building skills. · Experience managing CRM strategies and customer lifecycle initiatives. · Experience overseeing website strategy and digital experience platforms. · Exposure to Digital Experience (DX) or Digital Transformation initiatives. · Knowledge of customer journey optimization, personalization, and retail media ecosystem Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year Diverse national and international growth opportunities Global wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Flexible Benefits Meal vouchers Savings fund Friday early finish At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.