Paid Digital Marketing Manager
Pei Wei Asian Kitchen / West Coast Capital
Hours: Full-Time; 8-hour shift, M-F
Pay: Commensurate with experience
Position Overview
We're looking for a highly analytical, entrepreneurial Paid Digital Marketing Manager to lead
and execute our paid digital strategy across multiple restaurant brands. This role will own
campaign planning, optimization, reporting, and performance across key digital channels while
helping drive traffic, awareness, and sales and is primarily based in office, with one flexible
remote workday per week.
The ideal candidate is both strategic and hands-on- someone who can confidently manage
campaigns, analyze performance data, identify growth opportunities, and communicate results
clearly to leadership. This person should thrive working independently, stay current on evolving
digital trends, and bring fresh, innovative ideas to the table.
Key Responsibilities
Develop and manage paid digital marketing strategies across multiple channels,
including:
o Paid Search
o Performance Max (PMAX)
o Meta Ads (Facebook & Instagram)
o TikTok Ads
o YouTube
o Display Advertising
o Apple Search Ads
o Google App Campaigns / Android Search Ads
Monitor, optimize, and scale campaigns based on performance KPIs including ROAS,
CPA, conversions, traffic, impressions, engagement, and sales.
Analyze campaign performance and translate data into actionable insights and
recommendations.
Maintain organized campaign documentation, budget pacing, and performance
tracking.
Prepare and distribute weekly reporting summaries outlining campaign performance,
trends, optimizations, and recommendations.
Build clear, professional presentations and performance recaps for leadership and
ownership.
Identify new growth opportunities, audience strategies, platform enhancements, and
emerging digital marketing tactics.
Collaborate cross-functionally with creative and any external agency/vendor partners.
Manage media budgets efficiently and make strategic recommendations to maximize
return on spend.
Lead testing initiatives including audience segmentation, creative testing, messaging
tests, and campaign optimization efforts.
Stay current on industry trends, AI-driven marketing tools, platform updates, privacy
changes, and evolving digital best practices.
Ensure campaigns align with brand objectives, promotional calendars, and overall
business priorities.
Qualifications
4+ years of hands-on paid digital marketing experience, preferably in restaurant, retail,
hospitality, or multi-location consumer brands.
Proven experience managing and optimizing campaigns
Strong analytical mindset with experience interpreting campaign data and performance
metrics.
Experience working within platforms such as:
o Google Ads
o Meta Ads Manager
o TikTok Ads Manager
o Apple Search Ads
o Google Analytics / GA4
o Google Tag Manager
o Looker Studio
o Microsoft Advertising/Bing Ads
Strong organizational skills with attention to detail and consistent follow-through.
Excellent presentation and communication skills, including presenting campaign results
and recommendations to executive leadership.
Self-starter mentality with the ability to work independently and proactively solve
problems.
Entrepreneurial mindset with a passion for testing, learning, and continuous
improvement.
Ability to manage multiple priorities in a fast-paced environment.