Digital Marketing Manager - Ecommerce

About Us Living in a Bubble (LIAB) is a fast-growing e-commerce brand specializing in premium campervan accessories. We operate in Australia and the United States across our DTC Shopify channels, serving a global community of van-lifers and adventurers with products that blend innovation, durability, and thoughtful design. We are scaling fast, and the Marketing Manager role is critical to our next stage of growth. The Role We are hiring a hands-on, operational Digital Marketing Manager - Ecommerce to own and grow our DTC business across our Australian and US Shopify stores. This is a player-coach role — you will lead a small marketing team of four specialists while remaining deeply hands-on in strategy, diagnosis, creative briefing, reporting, and trading reviews. You will not run platform-level campaign builds (your media buyer owns that), but you must be fluent enough in the data and execution to coach, review, and step in when needed. This role reports directly to Fernando, Co-founder of LIAB. The Team You Will Manage You will lead a remote team of four marketing specialists, all based in the Philippines: Media Buyer — owns paid media execution across Meta, Google, and TikTok Content Creator — owns short-form content production, UGC, and creative output Marketing Coordinator — owns campaign coordination, email/SMS execution, and project management A fourth specialist is being hired alongside this role to round out the team You will work closely with operations, logistics, and product teams across the broader business. Key Responsibilities Strategy & Performance Ownership Own the overall marketing P&L for AU and US Shopify Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets Diagnose performance issues across the funnel and direct the team's response Make data-driven decisions about budget allocation, channel mix, and growth priorities Team Leadership (the "Coach") Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews Set the team's weekly cadence: stand-ups, trading reviews, debriefs Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities Brief the content creator on UGC angles, hooks, scenes, and deliverables Hold the team accountable to deadlines, KPIs, and quality standards Hands-On Execution (the "Player") Personally write and review creative briefs, test plans, and trading reports Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads Lead CRO improvements on product pages, checkout flow, and the mobile experience Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV Step into operational work during fires (creative fatigue, MER drops, stockouts, launches) Reporting & Communication Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses Review and challenge the media buyer's weekly performance reports Communicate directly and proactively with the founder team What You Will Be Measured On Revenue growth across AU and US Shopify Profitable scaling — MER, blended ROAS, CAC efficiency Brand search volume growth across branded, non-branded, and category-level demand Team performance and development — KPIs hit, output quality, retention Bachelor's degree in business or marketing. 4+ years of DTC ecommerce marketing experience at a manager level, including experience growing Shopify sales for physical consumer products. Hands-on proficiency with Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads. Experience managing a small team of marketing specialists. Experience with KPI-led performance management, creative testing, and conversion rate optimization (CRO). Availability during AEST business hours. Background in adventure or outdoor lifestyle products is a plus. Working Arrangement Full-time, remote AEST working hours (Brisbane time), approximately 9am–5pm Direct overlap with the Philippines-based team Compensation & Benefits Annual profit share Sick leave and annual vacation leave Direct ownership of marketing strategy across two growing markets Work with a passionate, fast-moving team building a category leader in the vanlife space