About Karlatoon
Karlatoon is an innovative recruitment, freelancing, and career development platform connecting job seekers, employers, freelancers, and businesses. Our mission is to simplify hiring, empower professionals, and create better career opportunities through technology.
We are looking for a creative, strategic, and results-driven Digital Marketing & Social Media Specialist to lead our digital marketing efforts, strengthen our online presence, and drive user growth across our website, mobile application, and social media platforms.
Position Overview
As the Digital Marketing & Social Media Specialist , you will be responsible for planning, executing, and optimizing Karlatoon's digital marketing strategy. You will manage social media channels, create engaging content, execute paid advertising campaigns, improve search engine visibility, optimize our mobile app presence, and help increase user acquisition, engagement, and brand awareness.
Key Responsibilities
Social Media Management
- Develop and execute Karlatoon's social media marketing strategy.
- Manage and grow our presence on LinkedIn, Facebook, Instagram, X (Twitter), TikTok, and YouTube.
- Create engaging posts, graphics, videos, reels, stories, and promotional campaigns.
- Develop and maintain monthly content calendars.
- Build and engage an active online community by responding to comments and messages.
Digital Marketing & Paid Advertising
- Plan, launch, and optimize paid advertising campaigns across Meta, LinkedIn, Google, TikTok, and other digital platforms.
- Develop lead generation campaigns to attract job seekers, recruiters, freelancers, and employers.
- Monitor campaign performance and optimize for maximum ROI.
- Collaborate with designers and product teams to produce high-performing marketing materials.
Website SEO
- Develop and implement SEO strategies to improve Karlatoon's search engine rankings.
- Conduct keyword research and optimize website content for organic traffic.
- Optimize landing pages, blogs, job listings, company pages, and other website content.
- Improve on-page SEO, including metadata, titles, descriptions, internal linking, and URL structure.
- Work with developers to improve technical SEO, website speed, mobile responsiveness, indexing, and Core Web Vitals.
- Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
Mobile App Marketing & App Store Optimization (ASO)
- Optimize Karlatoon's mobile application for the Apple App Store and Google Play Store.
- Improve app visibility through keyword optimization, metadata, screenshots, descriptions, and ratings strategies.
- Develop campaigns to increase app downloads, user registrations, and engagement.
- Track app performance and recommend improvements to increase retention and user growth.
Analytics & Reporting
- Track website, application, and social media performance using analytics tools.
- Measure KPIs including traffic, engagement, conversions, downloads, leads, and campaign ROI.
- Prepare monthly marketing performance reports with actionable recommendations.
Brand Growth
- Promote Karlatoon's products, features, job fairs, freelancing services, recruiter tools, and career resources.
- Monitor competitor activities and industry trends.
- Identify new opportunities to grow Karlatoon's brand and digital presence.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field (preferred).
- 2+ years of experience in digital marketing or social media marketing.
- Strong understanding of SEO, social media marketing, and digital advertising.
- Experience with Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or Moz.
- Experience managing Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
- Knowledge of App Store Optimization (ASO) for iOS and Android applications.
- Experience using Canva, Adobe Creative Suite, or similar design tools.
- Excellent communication, copywriting, and organizational skills.
- Strong analytical mindset with the ability to interpret marketing data and improve campaign performance.
Preferred Skills
- Social Media Marketing
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- App Store Optimization (ASO)
- Google Ads & Meta Ads
- Content Marketing
- Community Management
- Lead Generation
- Email Marketing
- Google Analytics & Search Console
- Video Marketing
- Marketing Automation
- Performance Analytics
- Brand Management
What We Offer
- Opportunity to join a fast-growing technology startup.
- Flexible remote and onsite work environment.
- Career growth and leadership opportunities.
- Competitive salary based on experience.
- The opportunity to make a meaningful impact on a platform connecting thousands of job seekers, employers, and freelancers.
How to Apply
If you're passionate about digital marketing, social media, SEO, and building innovative technology platforms, we'd love to hear from you.
Apply through LinkedIn with your resume, portfolio, and examples of successful social media campaigns, SEO projects, digital advertising, or app marketing initiatives.