Digital Marketing Specialist

Job Description This is a remote position. WE'RE HIRING | Digital Marketing Specialist Remote | South Africa We're looking for a creative, hands-on Digital Marketing Specialist to join a dynamic team. This role is ideal for someone who enjoys managing multiple marketing channels, delivering high-quality digital campaigns, and ensuring brand consistency across all platforms. Key Responsibilities: • Manage and update the company website using Wix, including new page creation and CMS management • Plan, execute and optimise Google Ads and Meta Ads campaigns • Drive on-page and technical SEO improvements to maximise website performance • Review and manage social media engagement, ensuring brand consistency • Design digital graphics, presentations, signage and print marketing materials • Coordinate photographers and videographers while managing the digital asset library • Write and edit marketing copy for websites, email campaigns and promotional materials • Build and send email campaigns using HubSpot • Maintain consistent branding across all marketing channels Requirements Proven experience in a Digital Marketing role Strong working knowledge of Wix, Google Ads and Meta Ads Practical SEO experience (on-page and technical) Strong Adobe Creative Cloud and graphic design skills Comfortable coordinating photographers/videographers and experienced in basic photo/video editing Excellent copywriting and communication skills Experience with HubSpot is advantageous Highly organised with the ability to manage multiple projects and deadlines Experience within the tourism or hospitality industry is preferred Benefits Full-time remote position based in South Africa Company laptop and additional monitor provided