Digital Marketing Specialist

Salary Range: $62,000.00 To $72,000.00 Annually This position supports ongoing digital marketing operations across Great Clips owned channels, including the consumer-facing website, email campaigns, app messaging, blog content, local listings, and more. Reporting to the Manager of Digital Marketing, this role partners closely with internal digital marketing, brand, and communications teams, as well as external agencies and platform partners. The Digital Marketing Specialist is a collaborative, detail-oriented, and technically minded marketer who thrives in a fast-paced environment and can effectively manage shifting priorities across multiple channels and projects. The ideal candidate is curious, proactive, and eager to learn, with the ability to balance technical execution with creative and brand judgment while independently driving work forward. They should also be comfortable contributing to creative and content review processes by providing thoughtful feedback and recommendations, including refining messaging and reviewing digital assets to ensure alignment with the Great Clips brand voice, tone, and customer experience. Your mission On your journey, you will face challenges such as: Cross-Channel Collaboration & Digital Operations Collaborate with cross-functional teams, including brand, communications, and external vendors, to support email, app messaging, website campaigns, and broader marketing initiatives while leveraging monday.com to manage workflows, timelines, and project coordination. Distribute digital content and creative assets to internal and external partners, maintain organized content repositories, and communicate program launches, updates, and implementation details. Assist in analyzing and summarizing digital marketing performance data from platforms including Google Analytics, Yext, Zeta, and Power BI; contribute to campaign recaps, reporting materials, and presentations that communicate insights and optimization opportunities to internal stakeholders. Email Marketing Create and maintain email campaign briefs in Excel that translate marketing strategy into executional requirements and support accurate campaign setup and vendor execution. Perform QA testing on email campaigns using Email on Acid across major inbox providers, desktop and mobile environments, and physical iOS and Android devices to ensure rendering, functionality, and content accuracy; manage end-to-end deployment in partnership with Zeta Global/Cheetah Digital. Website, SEO & Search Upload and manage website content within dotCMS and Yext-hosted salon webpages, ensuring updates are accurate, on-brand, and QA’d across devices and browsers; troubleshoot webpage, formatting, and data issues through internal updates or vendor coordination. Manage the Yext Search experience across salon website pages by training and optimizing the machine learning search tool, identifying content gaps and customer intent opportunities, and partnering with internal teams to improve content discoverability and search performance. Mobile App Marketing Build, test, and deploy mobile app campaigns in Airship, including push notifications, inbox messages, modals, and automated journeys; write and optimize message content, perform cross-device QA testing, and coordinate stakeholder reviews. Content & Blog Management Contribute to blog content planning and execution by identifying content opportunities and industry trends, providing SEO-focused recommendations, reviewing drafts for copy and brand accuracy, and assisting with the sourcing of relevant brand and stock imagery that aligns with Great Clips brand guidelines. Local Listings & Reputation Management Collaborate with the communications team and external vendors to gather, adapt, and publish content across Google Business Profile and Apple Business Connect listings, adjusting copy and creative as needed to better align with platform best practices. Manage local business listings within Yext across Google Business Profile, Apple Business Connect, and other publisher platforms, ensuring accurate salon information and local search visibility; troubleshoot listing, map pin, and data synchronization issues while supporting franchisee questions and escalations. Your Expertise Four-year college degree preferred and 2-3 years of digital marketing experience, particularly related to email, app, and website channels. Solid understanding of digital marketing strategy, best practices, and tactics, including email, app, website, SEO, and local search marketing. Previous experience working within WYSIWYG platforms; basic familiarity with HTML is a plus but not required. Strong organizational and project management skills with the ability to manage multiple concurrent projects and priorities. Experience writing creative briefs, reviewing creative outputs, and coordinating digital creative assets across multiple channels. Strong written and verbal communication skills, including proofreading, QA, and digital content review experience. Preferred experience with analytics and reporting processes. Exposure to platforms such as Google Analytics, Yext, Zeta, and Power BI is a plus. Ability to effectively collaborate with external agencies and cross-functional partners to execute campaigns on time. Franchise, retail, or multi-location brand experience preferred. Your Work Environment Position based in Great Clips corporate office in Bloomington, Minnesota. This is a hybrid work position requiring a combination of three in-office workdays and the option to work from home on the remaining days. Working remotely will require reliable, secure internet. Travel Requirements: 5% Living the Values We Are Kind Treat others the way you would like to be treated. Be humble, act honorably, and express gratitude. Respect and value everyone’s role in our company’s success. We Exceed Expectations Innovate; be curious about what’s possible. Be adaptable and eager to respond to challenges. Collaborate and work together to achieve our goals. Strive for greatness and inspire others by your example. Be proactive. Seek continuous improvement. We Focus on Execution Make decisions with the belief it can be executed in 6,000 salons. Focus on impact of key brand measures. Prioritize on ability to execute quickly. We Keep it Simple Set clear expectations. Make things easy to understand and execute. Stay focused on what’s most important. We Listen and Earn Trust Be respectfully honest; react thoughtfully. Respond quickly – 24 hours or less, and remember that personal contact is always best. Be transparent through open communication and candid conversation. Be willing to admit mistakes and fix them. Listen generously: Seek to understand other’s perspectives. Act with integrity. Always. Even when no one will know. We Make it Fun Smile! Find opportunities to laugh. Celebrate accomplishments and recognize the contributions of others. Approach people and situations with a positive attitude. Build a sense of community where everyone enjoys coming to work every day. What We Offer We offer a competitive salary, health benefits, wellness programs, a company-matching 401K and tuition assistance but some perks that set us apart are: A focus on your development . We want to know what your dreams and aspirations are and hope to find ways of Great Clips helping you along in your journey. Your personalized development plan will create a path for your growth and promotion potential. A GREAT culture . One the most frequent compliments you will hear about Great Clips from employees, franchisees and business partners alike is that Great Clips has a GREAT culture. Our belief is that we are strongest together and therefore find it important to have an inclusive, diverse work culture. Though we embrace our differences, we all share in our 6 core values; we are kind, we listen and earn trust, we keep it simple, we focus on execution, we exceed expectations and WE MAKE IT FUN. A spirit of ideas and innovation . Here at Great Clips, we have a competitive lead within our industry. Though we hold a strong position, we never stop pushing ourselves forward and continue to look for new ways of delivering a powerful and enduring brand. About Great Clips With more than 4,400 franchised salons throughout the United States and Canada, Great Clips is the world’s largest haircutting salon brand. Our salon owners and corporate staff are dedicated to our salon communities with a focus on philanthropic and volunteer activities. Great Clips Inc. is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Great Clips Inc. participates in the US E-Verify program. With all new hires, we provide the Social Security Administration and, if applicable, the US Department of Homeland Security with information from each new employee’s Form I-9 to confirm work authorization. This role is not eligible for immigration sponsorship.