Digital Marketing Specialist

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career! You are a digital marketer with a strong background in paid social media advertising. You thrive in a fast-paced environment and have a passion for optimizing campaigns to drive business growth. You have an analytical mindset, a keen eye for creative strategy, and a deep understanding of how performance marketing drives customer acquisition. You’re highly detail-oriented, proactive, and eager to collaborate with cross-functional teams to maximize impact. If you have experience in the fashion or retail industry, that’s a bonus! Responsibilities Execute and manage paid social campaigns across Meta, Pinterest, TikTok, and other emerging platforms. Analyze Creative Performance, identify trends, and make data-driven recommendations to improve ad effectiveness. Conduct daily optimization and budget checks to ensure campaigns are on track to meet performance goals. Assist in ad builds and ensure proper setup and execution across platforms. QA briefs from the Creative Team to ensure alignment with performance marketing goals and best practices. Perform ad quality assurance (QA) checks across platforms, ensuring accuracy and adherence to brand guidelines. Partner with internal teams, including Creative, Site, Data, and Finance, to ensure cross-functional alignment. Use analytics tools to assess campaign performance and identify areas for optimization. Stay updated on industry trends, platform updates, and best practices to drive continuous growth and innovation. Qualifications 4+ years of experience in digital marketing, specifically within paid social media advertising. Strong proficiency in Meta advertising, with experience in other paid social platforms (Pinterest, TikTok, YouTube, etc.). Experience working with Creative Teams to develop Creative Strategy Excellent organizational and time-management skills. Ability to collaborate cross-functionally and effectively communicate findings to stakeholders. A self-starter with a proactive approach to problem-solving and campaign optimization. Experience in the fashion or retail industry is a plus. Knowledge of direct-response marketing strategies and attribution models (Last Click, Multi-Touch, etc.) is an asset. Compensation $75,000-$95,000 CAD annual salary Compensation & Care Transparency is at the heart of everything we do, including how we pay. The posted expected salary for this role represents candidates developing new skills within the position. Increased salaries represent those who are more proficient or have achieved mastery and deep institutional knowledge over time. Your specific offer will rely on your unique experience and our team's current needs. Rewards are not just about your regular pay and annual bonuses. We believe rewards should support your whole life, not just your work. That’s why we cover 100% of the premiums for your health, dental, and Health Spending Account (HSA) through our benefits provider. We offer our employees generous coverage for paramedical services, mental health support, and vision care. You’ll also gain access to Dialogue , an app for virtual coaching, therapy, and legal counseling. Beyond vacation, you’ll get 3 Floater Days and 10 Sick Days every year. We also help you disconnect by extending long weekends—giving you 4 extra paid days off attached to Victoria Day, Canada Day, Civic Holiday, and Labour Day. When your family grows, we’re there for you. Our Paid Parental Leave plan tops up your salary to 80% for 24 weeks (nearly 6 months), available to birthing parents, partners, and parents via adoption or surrogacy. We also invest in your future with a GRSP Match program (up to 3% match) and a $500 annual development budget . Plus, you’ll enjoy a 50% discount on Knix products because we want you to love what you create. AI Disclosure Statement We want to share that we may use artificial intelligence (AI) tools to help us screen and assess applications. While technology helps us stay organized, every hiring decision at Knix is made by real people who care about finding the best addition to our team. We use these tools to support our process, not to replace the human connection that makes our culture special. How we Hire Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.