Digital Marketing Specialist

Digital Marketing Specialist Fully Remote • GBDC - Fulton, NY 13069 Apply Overview Salary Range $65,000.00 - $70,000.00 Salary Apply Description Company Overview: MacKenzie-Childs is a leading home furnishings retail company known for its unique design, high-quality products and exceptional customer service. We specialize in offering a wide range of kitchen, entertaining, décor and furniture items that cater to various styles and preferences, ensuring our customers find exactly what they need to make their homes joyful and stylish. Position Summary : The Digital Marketing Specialist is responsible for the execution and deployment of digital marketing content and promotional campaigns across E-commerce, Email, and SMS channels. This role translates business objectives and marketing strategies into compelling customer experiences that drive engagement, conversion, and retention.The ideal candidate is detail oriented, highly organized, technically proficient, and eager to continuously learn and adapt to evolving digital marketing capabilities and consumer behaviors. This individual will play a critical role in improving operational efficiencies, establishing scalable processes, and leveraging data-driven insights to optimize performance and support business growth. Key Responsibilities: Own the end-to-end execution and deployment of digital marketing content and promotions across E-commerce, Email, and SMS channels, ensuring accuracy, quality, and on-time delivery. Build and maintain website content, promotional assets, landing pages, emails, and SMS campaigns aligned with marketing objectives and merchandising priorities. Manage audience segmentation and dynamic content implementation to deliver relevant, personalized customer experiences across channels. Collaborate with Creative, Technical, Analytics, and external vendor partners to implement new capabilities and ensure best-in-class digital experiences. Monitor campaign and content performance, analyze results, and translate insights into actionable recommendations that support business goals and continuous optimization. Maintain a deep understanding of platform capabilities, industry trends, and emerging digital marketing technologies to identify opportunities for innovation and growth. Ensure quality assurance standards are met across all digital marketing executions, including content accuracy, functionality, audience targeting, and customer experience. Act as the day-to-day owner of key marketing technology platforms, including Salesforce Commerce Cloud, email service providers, SMS platforms, and third-party content management tools. Supervisory Responsibilities: No supervisory responsibilities Qualifications Education and Experience: 1-3 years experience in digital marketing, e-commerce or related fields Strong analytical skills with the ability to interpret performance data and make recommendations Exceptional attention to detail, organization and project management skills Ability to manage multiple, dynamic priorities in a fast-paced environment Collaborative mindset with strong communication and partnership skills Special Requirements: After-hours work as necessary to perform fixes Knowledge, Skills, and Abilities: Must be self-motivated, action-oriented and a go-getter. Team player and a strong communicator. Attention to detail and strong analytical and presentation skills. Proficiency required in Excel, PowerPoint and Word. Experience in Office 365 and Hootsuite a plus. Equipment Used: Computer, printer, scanner, telephone, and photocopier. Salary Range: $65,000-$70,000/annually Benefits: Competitive salary commensurate with experience Comprehensive benefits package including medical, dental, and vision coverage 401K Retirement Savings + Company Match Paid Vacation, PTO and Holidays Company sponsored life insurance and LTD Health Savings Account + Company Match Generous Employee Discount Verizon Discount Referral Bonus Program Opportunities for professional development and career advancement MacKenzie-Childs is committed to creating a diverse and inclusive environment. We are proud to be an equal opportunity employer and welcome applications from all qualified candidates.