Digital Marketing Specialist

Title : Digital Marketing Specialist Reports to : Chief Operating Officer Location : Remote Position Overview The Digital Marketing Strategist is responsible for developing and optimizing channel-specific strategies for political campaigns, issue advocacy, and public affairs initiatives. This role requires a deep understanding of digital advertising in the political space, a strong alignment with conservative values, and the ability to translate data into actionable plans that drive voter engagement, persuasion, and turnout. The ideal candidate is both analytically minded and politically aware, with experience supporting election efforts and issue-based campaigns at all levels. Core Responsibilities 1. Provide Strategic Guidance on Political Campaigns Define success metrics and KPIs tailored to political campaign goals such as voter turnout, persuasion lift, fundraising, or lead generation. Collaborate with Account Managers and Strategists to shape effective, targeted go-to-market strategies for Republican campaigns and advocacy efforts. Ensure messaging, channel mix, and tactics align with right-leaning audiences and campaign objectives. 2. Optimize Performance of Political Advertising Campaigns Monitor the performance of digital campaigns across platforms (Meta, Google, programmatic, CTV, SMS, etc.) and recommend optimization strategies in real time. Conduct A/B testing on creatives, targeting, placements, and copy to continuously improve ROI and campaign impact. Use data to guide budget allocations and creative refreshes for maximum effectiveness. 3. Enhance Audience-First Strategies for GOP Campaigns Segment and profile voters based on political affiliation, geography, turnout likelihood, and issue relevance. Partner with Ad Operations to assess campaign viability and incorporate operational feedback into future plans. Recommend targeting strategies built around voter files, modeled audiences, and conservative behavioral data. 4. Strengthen Internal Strategy Processes Stay informed of digital advertising trends, compliance rules (e.g., FEC, state-level regulations), and policy updates on major platforms—particularly those affecting conservative advertisers. Help build internal tools and frameworks that enable the strategy team to scale its work efficiently. 5. Lead Data-Driven Reporting and Analysis Translate complex performance data into actionable narratives for campaign staff, consultants, and candidates. Provide strategic post-campaign assessments and recommendations for future planning. 6. Collaborate Across Teams Work cross-functionally with to ensure cohesive execution of campaign plans. Support RFPs, new business pitches, and strategic sessions with insights rooted in Republican campaign experience and voter behavior. Professional Background 3+ years in digital marketing, political consulting, or advocacy work, with a focus on Republican campaigns or conservative issues. Proven success executing channel-specific strategies to meet campaign goals (GOTV, persuasion, acquisition, fundraising). Deep familiarity with digital platforms used in political campaigns (e.g., Meta, Google Ads, DSPs, SMS, email marketing, CTV). Experience with voter file integration, modeled audiences, and right-leaning audience segments. Understanding of campaign finance regulations and platform compliance specific to political advertising. Strong written and verbal communication skills; able to present digital strategies clearly to campaign teams and non-technical stakeholders. Ability to manage fast-paced, deadline-driven projects across multiple clients. Personal Qualities Strong interest in political campaigns, issue advocacy, or public affairs. Self-motivated and capable of thriving in a remote, campaign-style work environment. Quick thinker who remains calm and effective under tight deadlines and shifting priorities. Curious, collaborative, and proactive in learning and adapting to new challenges. Highly analytical with an ability to visualize, interpret, and present data clearly. Excellent communicator and team player, comfortable working with a range of political stakeholders.